Essays on Market Feasibility Analysis of Easy Done LLC Case Study

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The paper "Market Feasibility Analysis of Easy Done LLC" is an outstanding example of a business case study.   This is a marketing plan for Easy Done LLC. Easy Done LLC is a start-up accounting firm that employs twenty employees. It is an exciting firm founded by a former regional manager of Smith and Associates LLC and registered with The Public Company Accounting Oversight Board at the beginning of 2013 (Schneider & Yocum, 2004). The firm is seeking to target small and medium-sized businesses (SMEs) by offering these low-cost services. Easy Done LLC intends to offer two crucial services; tax preparation as well as bookkeeping services.

Bookkeeping is essential for SMEs as it helps to lower costs, manage cash flow, as well as help in processing tax. The bookkeeping service will involve remote bookkeeping services, that is, our bookkeeping experts will visit the office or place of work of the client on a regular basis to process their accounts and make management reports. It also intends to provide onsite bookkeeping service to its clients by the end of the year. This will involve the use of a full-time bookkeeper in the premises of the client who will be advising the client while also giving recommendations (Werner, 2007).

These onsite “ staff” will be available on a daily, weekly, or monthly basis depending on what the client likes. Easy Done LLC intends to offer these services cheaply with the cost-conscious client in mind. That is why it is targeting SMEs. In addition to this, it will also go after two client segments it has identified. The first is the individual client. This includes all people in need of tax returns services.

The second segment represents businesses; small and mid-size business. These include schools, clinics, café , shops, startups, and other business that are conscious of the costs they incur in accounting. All that will be done by using low cost and easy bookkeeping methods and systems that will accurately prepare as well as track accounts using the transactions in the statements of the client. The likelihood of success of Easy Done LLC is ensured by its experienced staff. Most of our staff have worked in big accounting firms for years.

The management is also experienced with the Chief Executive Officer has been a manager before he founded the company. The young accountants also have received adequate training to per take the job accordingly. They also receive a lot of mentorship from the experienced accountants. Easy Done LLC has forecasted earnings of $1,000,000 in the first year of business. This is expected to increase two-fold in the next three years. The number of employees is also expected to increase significantly in the coming years as the number of clients increase. The expected success is down to the combination of insight to a great market opportunity and experienced management and workforce.

We also intend to provide other services as we grow in the market (Boudreau & Jesuthasan, 2011). Leveraging on our key strengths as well as diversifying our business will maximize our growth in the future. Company Summary Easy Done LLC is a three-month-old accounting firm that was established in January 2013 by its founder Carl Peters. It offers bookkeeping services as well as tax compliance services to low-end clients in small and medium-sized businesses.

It has a target first-year revenue of $1,000,000. It intends to add other regulatory services such as cost consulting and management services as its client base increases. Carl Peters is the majority shareholder in the company with each of the rest of the staff owning a part of it.


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