Marketing Strategy for the Maida Vale Supper Deil - Case Study Example

Download file to see previous pages Generally speaking, the paper "Marketing Strategy for the Maida Vale Supper Deil" is an outstanding example of a marketing case study. Maida vale supper deil is a relatively small business enterprise which is located at the High Wycombe, Perth, Australia. It is one of the convenient stores in this region. The business is privately owned with around twenty employees. Maida vale supper deil acts as a commercial centre with various service products provided to the customers (Wenderoth, Martin. 2009,pp.7)The store offers almost the same products as with other stores around in terms of packaging, product size as well as the quality. Some of the products serviced include soft drinks and snacks such as kebabs, sodas, pizzas, burgers, meat, sausages and so on. Besides this, the store also offers magazines and newspapers for its customers to read.

In addition, Maida vale supper deil provides its customers with some Italian meals together with fast foods since there is a small kitchen which is used to prepare these types of foods. Further, the management has diversified its product range to include some grocery items such as slices of bread, some drinks, condiments, toothpaste, cleaning supplies, and canned soups among other fast-moving groceries. The store has a few chairs and tables that can act as a convenient place for customers to dine. The product range is expected to be widened further by offering some restricted products such as beer, wines as well as cigarettes.

It is evident enough that as a convenience store Maida vale supper deil is facing some competition from other small, large and other well-established businesses. At the same time, it is clear that the business is in the hospitality industry with a wide range of products to satisfy customers by diversification. This is encouraging especially within such a competitive environment.

However, despite these bold steps, Maida vale supper deil lacks a competitive marketing plan which will ensure that the business is taken to the highest level. This is crucial as it will help in ensuring that it is able to compete with others in the market. Therefore, this paper intends to develop and propose a marketing plan that, if adopted, will assist the business to achieve its goals in the near future (Hill, Nigel, Greg Roche, and Rachel Allen. 2007pp.8).

• Customer analysis for Maida vale supper deil

Maida vale supper deil has a wide range of customers that the business can utilize to maximize its profit margins. The business needs to come out clear on the target market to ensure it focuses on that segment and make sales.

In this connection, the primary customer for the business includes;

The fan lovers

This region is known to be among the most loved by people who like a fan. As noted, there are other stores around that are offering drinks such as wine and beers. This means that the venue is convenient for that group of customers. As one of the convenient stores, Maida vale supper deil offers a great opportunity of capturing the attention of these customers. It is actually a wise decision to start providing restricted service products such as wines and beer since the business is able to entice customers and make sales. This particular target is known to comprise families or friends who like partying. As mentioned, there are several tables and chairs in the store which can cater for groups that would like to dine in this commercial centre.

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