The paper “ Product Relationship within the Organization, Packaging, and Labeling, Pricing Strategy, Marketing Channel, Integrated Marketing Communication Mix“ is an outstanding variant of a case study on marketing. The Australian market has seen an upsurge of new products that have been introduced by various companies. One of the products that have been introduced into the market is a phone built and marketed by Huawei, a technology company. It is a phablet and provides superior services compared to other smartphones. The company’ s model has a six-inch screen with a superior display. It also has a metallic body which ensures that it is strong and does not easily break (Zhou, 2014).
The product has been hailed as one of the best products from the technology company. The phone is not only fast but also enjoyable. It has a fourth-generation network performance with an impressive power system complimented by its remarkable battery. The company has already started its plans to market the product. This is because other companies have also come up with almost similar smartphones. The company has taken into consideration the four main elements of marketing (Belohlavek, 2008).
They are price, product, promotions, and place. These four elements are aimed at helping the company to make tactical decisions that are vital in selling the product (Kevin, 2008). The company has also concentrated on a marketing plan that is product oriented. Product Relationship with the Organization’ s total Group of ProductsThe smartphone is a product of Huawei. Huawei is a Chinese company that deals with communication products. It is the largest company that manufactures telecommunication products. The company was founded in the year 1987 and has opened branches in major countries such as Australia.
The company’ s latest phone is a Huawei six-inch phablet. The company is divided into three important segments that handle its businesses. The first segment deals with telecommunications services and networks. The second segment deals with providing services such as technological solutions to other organizations or governments. The third segment deals with the manufacturing of electronic devices that can be used for communication purposes. It also provides global services in networking and offers engineering solutions that can improve efficiency and operations (Peng, 2008).
The company exports more than a hundred and twenty phones. Out of these, 3 million are smartphones. Huawei’ s new product in Australia has a direct business relationship within the company’ s total group of products. The product is classified as a consumer product. This means that it is a common product that can be used on a daily basis. Its relationship with other products in the company is based on the company’ s vision, telecommunication. The company deals with telecommunication products (Peng, 2010). Telecommunication devices transmit messages electronically. This is the main relationship between the product and other products in the organization.
The company’ s products provide services that can be used to relay messages over short and long distances electronically. They all have an inbuilt system that supports telecommunication. The new smart phone’ s relationship with other products within the company is basically due to communication. The new smartphone also relates to products from the organization in terms of innovation. The company’ s products are a result of investment in technological innovations. The company competes with many telecommunication companies such as Ericsson (Hawes, 2012). In order to have an upper hand in the market, the company has greatly invested in innovation.
It comes up with new products that are quality and unique. The smartphone, for example, was created by the company in order to compete with other products from Apple and Samsung. Huawei, thus, invested in a product that had more superior features compared to other smartphones. All products from the company have superior features and are unique. Innovation has, thus, creating a relationship between the new product and other groups of products from the company.
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