The paper "The Role of the Multinational Companies" is a great example of a Marketing Case Study. McKinsey & Company runs a variety of services including health systems & services. Innovation, competitiveness, and productivity put the Company at its top performance (McKinsey 2011). The research tends to identify whether integrating the health services will lower the length of patients' stay in the hospital and improve productivity. Target respondents The conducted research will target the local stakeholders, including the doctors, hospital and community health nurses, and the social workers. The identified respondents must have received services at the McKinsey health services for the past 12 months.
Wider scope of age variance covered in the research with no age limit identified, and individuals signing the consent become a specimen for research. Sampling The use of random sampling and convenient sampling perfects results in the outcome (Pagano 2011). The use of single sampling methods identified poses threats to business hence affecting results outcome. Combining the tools inhibits bias hence surety of data findings. Sampling methodology, focus on the identified respondents for data collection. The tools work effectively since respondents are available often hence presumably less expensive, work faster and it takes less time.
After daily patient discharge from the hospital, the customer fills a questionnaire for the specialist to come up with a good plan for integrating services. Advisably, an equal number of the questionnaire should be collected from every department in the organization for quality assessment of the extensive results. Qualitative & Quantitative method Pleasant results emerge when qualitative & quantitative methods are used (Thomas 2011). The tools advocates for measures of patient-reported outcome measures after integrating health services to lower the patients stay in the hospital and improve productivity.
The qualitative method assists the researcher to know whether the chain system services favor the involved stakeholders or not and important reasons behind the findings. The collection of data using Qualitative analysis presents the respondent's outcome measures after the implementation of the new chain system. The quantitative analysis collected using numerical data assist the researcher to know whether the involved stakeholders prefer the new health systems or not. Data collection method The use of interviews and questionnaires produce an efficient result in the identified research.
A structured and semi-structured method of interviewing prevents the managers from encountering bias results especially questions being polarized to stakeholders (Nayab 2011). The interview involves the identified respondents hence the interviewer tries to craps facts from stakeholders about new structured systems in the company. The respondent’ s contributions assist to bottleneck the health services to achieve efficient results and productivity. Open-ended and closed-ended questionnaires distributed based on age, gender, occupation, type of sickness and days spent in the hospital. Questionnaire produces standardized results with its technique of anonymity of the specimen used and the simplicity of structural procedures used.
The use of both questionnaires covers a wider scope of results and opinions collected. The use of questionnaires and interviews takes less time, easy to understand and less costly. Old Spice Company Old Spice Company provides consumers with packed goods ranging from beauty, Health Care, Family Care, and Baby Feminine products (Thompsons Reuters 2011). After an ad ‘ The Man Your Man Could Smell Like’ outstanding performance, the objective of the research is to find out the customers buying the products, reasons as to buying the products and on the gender perspective, customers using the products.
The company manufacturer product is the famous known Procter & Gamble (Procter & Gamble 2012).
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