Essays on Types of Research Methologies in Marketing Assignment

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The paper "Types of Research Methodologies in Marketing" is an outstanding example of an assignment on marketing. Methodology 1 - Observational researchThe representativeness of this approach is fair; this is because of the sample selected, every fourth person visiting Gold Class. With a rate of 50 visitors, it means that about 12 of the visitors will actually participate in the research process. The drawback of the representativeness of this methodology is that, of the visitor number drops, then the sample will significantly drop and hence not giving a realistic view of the situation.

Since this approach involves following the visitor around in the hotel, there will be no response on issues such as the experience of the visitor, attitude and so forth, this is non-responsive issues that may occur if this particular method is selected for the research process (Earl R. Babbie, 2010). The quality of the data, in this case, will also be fair despite the fact that it will not be very conclusive since the areas that the visitor may visit in the particular day of research may vary depending on what is available in Gold Class (like the theme of the cinema), the particular mood of the visitor that day may also affect what the visitor does during the visit.

This methodology also lacks a specific focus since it only studies the visitor’ s activities in Gold Class but does not interact with them to get more useful data. This approach can be improved by integrating visitor interaction such as asking the services and places that the visitor likes and the reasons for the same. This is particularly imperative in improving the services of Gold Class. Methodology 2 - Self-completion  The representativeness of this approach is good since it attracts voluntary participation from the visitors (sample) through the motivational incentive of winning a 10 movie ticket if the visitor participates in the research.

There is a likelihood of an increased response rate from the visitors concerning the interview process. The rationale for this is because of voluntary participation through motivation. Non-response issues may likely be minimal because larger sample participation can be achieved, through achieving a larger sample, the research error is minimized, and this will, therefore, result in high-quality data that is useful for Gold Class decision-making process.

This methodology will, however, be affected and limited by the quality of the questionnaires presented to the visitors; this is because questionnaires are closed in nature with a Yes or No answer at the end of the question. This approach may thus attract response errors since the closed questions and answers lack an alternative explanation for the same. Another issue that may arise in this case is response biases; this is because the participants may try to be more positive when answering the questionnaires with the hope of being selected a winner of the 10 movie tickets (Kothari 2008).

This motivation to participate may thus turn out to be an obstacle.  

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