Behavior of Customers and Retailers towards Telecom Services - Case Study Example

Most marketers assume that the customers will view the 'green' aspect as a benefit and opt to buy their products or services.... LOHAS The lifestyle of Health and Sustainability (LOHAS) is an integrated and fast-growing market for goods and services which appeals to consumers whose purchasing power depends on the environment and social responsibility.... They tend to use environmental features to attract customers to purchase their products....

Thus, in contemporary organizations, both customers and sellers are becoming more interested in conducting business based on concrete relationships (Barry 2006, p.... Customer relationship marketing is all about cementing relationships with customers and transforming those who are indifferent to become loyal.... It is basically a telecom company specializing in telephones, mobile phones, and loyalty programs.... In the long run, the company intends to engage in most if not all areas involved in the telecom industry....

Literature review The retail market is one of the key drivers of the UK economy following an ongoing transition from manufacturing to an economy based on services, experiences, and activities.... In this case, retailers focus on how best to inspire thoughts about comfort and pleasure in addition to a sense of practicality.... The basis of this paper is, therefore, to observe how retailers, like Tesco attempt to steer consumers in a direction that would make them purchase a good or service....

The company caters for food, but for the past years it has expanded its services to electronics, clothing, telecom services and broadband services.... he behavioral perspective of human resource management considers employee behavior as the mediator between organizational performance and strategy....

The mobile telecommunications industry is a rapidly growing industry that heavily relies on its healthy relationship with its customers and its continued success.... Additionally, it is a long-term repeat business in which a high involvement of customers in need.... Among other factors contributing to a greater focus on brand loyalty include the fact that it is relatively more expensive for companies to attract new customers than it would cost them to retain old ones....

Woolworths Limited serves twenty-eight million customers every week and has three thousand stores.... … The paper "Analysing Change Management at Woolworths Limited" is a great example of a management case study.... nbsp;Woolworths Limited is a leading retailer in Australia and New Zealand....