Market Essays Examples - Free Topics and Samples on Market

Market Attractiveness of Ukraine - Kids Market Consulting
The paper "Market Attractiveness of Ukraine - Kids Market Consulting" is a perfect example of a marketing study. Kids Market Consulting (KMC) was founded by Natalia Berezovskaya in 2004 in Kyiv, Ukraine. The firm established its niche market which had not been exploited and it realized an increase in its profit base due to a stable customer base. Kids Market Consulting agencies became a member of Dynamic Development and Innovation Group in Ukraine and specializes in Marketing research and consultation, ...
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IBM Market Performance
The paper "IBM Market Performance" is a good example of a case study on marketing. This is a market analysis research proposal prepared for IBM. The proposal identifies challenges faced by the company when competing with other IT companies. In order to maintain and even improve its market performance, IBM should ensure that its customers are satisfied with its hardware and software products. IBM, therefore, conducted a survey-based study of decision-makers in different roles in various companies. ...
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Market an Australian Branded Wine Into a Foreign Market
The paper "Market an Australian Branded Wine Into a Foreign Market" is a wonderful example of a Marketing Business Plan. The major role of marketing in any business company is to enable a company to gain market leadership through understanding the needs of consumers and executing strategies that generate superior quality, value, and service. Marketing aims at building value-based relations with a company’s customers, as well as with various internal and external business units of a company. ...
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Pringles Market Overview
The paper "Pringles Market Overview" is a good example of a marketing case study. This market research project seeks to collect market data in order to gather more information regarding Pringles. In conducting this research, it is anticipated that the information gathered will be of great assistance in the marketing strategies to be employed. In order to initiate a successful marketing strategy, a market research is of paramount importance. This helps in initiating informed decisions on the ...
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Importance of Market Orientation
The paper "Importance of Market Orientation" is an outstanding example of marketing coursework. Researchers have continuously asserted that market orientation is a very significant approach to achieving better organizational performance. Market orientation is defined as a firm’s wide generational propagation and its responsiveness towards market intelligence. Market orientation is involved in allowing the wants or needs of customers in driving various organizational strategic decisions. ...
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Identifying Emerging Market Opportunities
The paper "Identifying Emerging Market Opportunities" is a wonderful example of an assignment on marketing. A marketing opportunity deals with a new demand trend that a firm can exploit; this trend usually is one that the competitors have not exploited. Let us consider Cadbury plc, this firm manufactures soft drinks. For them to market their products, using the internet is one effective way of reaching a worldwide market. However, it is clear their web site only has financial details and nothing ...
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Apple Computers Market Analysis
The paper "Apple Computers Market Analysis" is a great example of a marketing case study. Apple was founded in 1976 by Steve Jobs and Steve Wojniak and incorporated in 1977; it is headquartered in Cupertino California. The company deals with computer software and hardware and other electronics like iPhones, iPads, and iPods. Its current revenue is about USD$ 19.3 Billion. It has both local and international market in major cities like Sydney Australia where the focus of the paper is narrowed ...
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Analysis of Australian Market
The paper "Analysis of Australian Market" is an outstanding example of a marketing case study. In Australia, access to financial services like loans is easy to obtain and hence promoting the growth and development of the business. The availability of financial support is important in terms of promoting the growth and development of a business (Joshi, 2010). Friendly business laws The legislation in Australia promote the growth and development of business. It allows for equal competition among ...
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Market Feasibilty Analysis
Marketing services market feasibility analysis1.0 Introduction The marketing services industry is a very competitive industry with highly professional firms out there to help companies position themselves well in the industry to respond to competition and consumer preferences. The Australian industry has very successful marketing companies like Leo Burnett and The Monkey. The companies have dedicated much of their effort into assisting companies advertise their products and services and also manage ...
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How to Market Books
The paper "How to Market Books" is a wonderful example of a Management Case Study. Antonio’s Book Club (ABC) has great potential for growth and financial prowess. Regardless of the recent constant mergers and takeovers, the club can still reap the benefits of the customers it has accumulated over time and make new market segments make even more profit. By taking advantage of the underexploited youth books category of the club, revenues in that category will double. There is also great potential ...
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Market Equilibration Process
MARKET EQUILIBRATION PROCESS Introduction Brazil has been the leading sugar producer in the world for a long time and this falls into the category of being number five in the list of the world’s biggest states and prevalent in its continent. On aspects of business, no country surpasses Brazil’s development pace as it dominates markets with products such as sugar and the high production of ethanol that the country exports to most states around the globe (Troy 2007). In 2000, Brazil faced a crisis ...
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Inspirations Market Strategies
The paper "Inspiration’s Market Strategies" is a good example of a research paper on marketing. Inspiration is a company that provides painting services. It aims at having a new distribution strategy to be developed. This will enable them to deliver services efficiently while managing potential channel conflicts which could come up as a result of customers' perceived risks by the losing business due to the new DIFM program. Recently, it has broadly been accepted that sustainable development ...
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Clamms Seafood Australia - Market Entry Strategy in the Japanese Market
The paper "Clamms Seafood Australia - Market Entry Strategy in the Japanese Market " is an outstanding example of a marketing case study. Globalization has served as a major influence on international industries operational approaches and strategies. In this regard, with increased globalization and growing technology industry has influenced and facilitated the need for organisations to venture and diversify their operations from the traditional domestic markets to other international and foreign ...
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Successful Going to Market
The paper "Successful Going to Market" is a perfect example of a Marketing Case Study. Swave is a new product formed by the integration of the functions of a laptop computer and a scanner. Its conceptualization, design and final development follow years of research into new trends in the market, changing tastes and preferences of consumers and effective technologies that are available for the development of new products. In this report, a detailed marketing plan for the product is presented. The ...
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The German Alcohol Market
The paper "The German Alcohol Market" is an outstanding example of a term paper on marketing. Beer products have been brewed for many centuries. Early modes of brewing have been modified into modern industries whereby large brewery industries export their beer products internationally. This has been made possible by technological advancements in the industry such as the yeast separator which made increased production of beer probable. This signifies increased competition in the beer market as many ...
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Market sizing and analysis
B2C Market: Market Sizing and Analysis Telecommunication services sector is the B2C market chosen for this assignment. According to the World Trade Organization, telecommunication services represent a huge global market contributing over $1.5 trillion in revenue. Off this total revenue, mobile services account for 40 percent; and as a result of increased competition pressures, the telecommunication services have undergone tremendous changes over the past decade (ibid). Evidently, this B2C market ...
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Oligopoly Market Structure
The paper “Oligopoly Market Structure" is a  telling example of an assignment on macro & microeconomics. An oligopoly refers to a market structure in which a few big firms control most part of the market, whereby the will dominate the market for the similar products they deal with. The leading firms in the oligopoly will take up a large market percentage and this results in a concentration of the market. There exist barriers to entry in the oligopoly as the leading firms will use various ...
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Marketing Strategy, Market Segmenting
Introduction In today’s market, consumers are becoming more and more sophisticated in terms of their needs. With the diversity of the global consumer as well as the global suppliers, the markets become more and more complex where the organizations need to identify the specific customer groups, which is to be focused upon to maximize both efficiency and effectiveness. It is of utmost importance that a firm use its segmentation and targeting process to drive the marketing strategy so that there is ...
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Labour Market Segmentation Theory
Labor Market Segmentation Theory Labor market segmentation (Garnsey & Zabłocka, pp. 56-60) isa direct consequence of labor market discrimination that comes under definition as the specific treatment reserved to members of a particular group, only because they are part of that particular group. This result in distortion when prices and quantities are considered in wages paid to workers and jobs they are allocated to. Both labor market discrimination and labor market segmentation are products of market ...
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Concentration in Different Market
The paper "Concentration in Different Market" is a perfect example of a Marketing Case Study. The globalization that has occurred in the recent past has prompted many companies to increase their market concentration in some countries so that they can achieve an increase in revenue and enhance their competitiveness. Ideally, organizations have noted numerous emerging markets that increase their probability to make lucrative sales, and this is a motivation for the management. Haier is one such company ...
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