The paper 'Differentiation Strategies of South West Airlines " is a good example of a management case study. Differentiation strategies refer to the strategies that are adopted by businesses in a bid to gain a competitive advantage in a given industry and over their competitors. Through differentiation, the company’ s products or services stand out among other products that are offered by their competitors. Therefore, differentiation in essence refers to a scenario whereby, a company offers products or services which are unique or have features that are unique and which makes them stand out among its competitors.
The airline industry is termed as an industry that experiences rapid and volatile changes amidst growing competition among many competitors around the globe. With this in mind, different airlines have to adopt different strategies that are to differentiate them among the many competing airlines in the world. This paper will focus on South West Airlines in the discussion of the differentiation strategies that it has adopted. Also, recommendations will be made will be done in reference to Southwest Airlines. I choose the topic of differentiation strategies in the airline industry with a focus on South West Airlines primarily because of the volatility experienced in the airline industry and most especially due to globalization.
There are many competitors in the global market, and the airline industry is experiencing the heat of competition. Different airlines are adopting the strategies of being low-cost fliers, disability-friendly among other strategies employed in the airline industry in a bid to gain a competitive advantage. The fascination in finding out how the different airlines employ differentiation strategies in gaining a competitive advantage in the industry is among the reason why this topic is of major interest. In addition, the fact those airlines have gone through the tough economic crisis with many of them adopting several strategies aimed at maintaining their operations.
The topic of differentiation strategies in the airline industry comes in handy. It provides an opportunity to learn how an airline can gain a competitive advantage amidst the tough economic crisis and still maintain its strong operations within its region of operation. For instance, my choice of the airline through the extant literature shows that it has always maintained that there are no meals that are served during the flights.
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