The paper "How Marketing Mix Strategies Are Used by the Ford Company to Market its Ford Territory Model" is a good example of a marketing case study. This report aims at identifying how the Ford Company utilizes the marketing mix strategies in order to provide value to its customers. The report is going to explore the four marketing mix strategies used by companies to market their products. In addition, the paper will identify and analyze how the Ford territory provides value to its customers by adopting the four marketing mix strategies. 2.2 The Ford Company Ford motor company is the second-largest company in the world in manufacturing and producing trucks and cars (Ford, 2012).
It sells its automobiles in over 200 markets worldwide and it was incorporated by Henry Ford in 1903. The Ford Australia was founded in Greening and it is a subsidiary of the Ford Motor Company. The Company produces and imports motor vehicles for sale in Australia. It has a wide variety of automobile models under its brand name. 2.3 Scope of the Report The report will cover the four marketing mix strategies that are; product, place, price and promotion as they are considered to be central in marketing a product.
The other four marketing mix strategies which include the People, process, physical evidence and packaging will not be covered due to the report requirements 2.4 Methodology The literature review will be used to gather and collect information. The report will focus on qualitative data. 2.5 Assumptions and Limitations The report assumes that there are only four marketing mix strategies available to a company. In addition, the report assumes that the four strategies are the only considerations made by a company when marketing its products.
The report findings are limited to Australia. 2.6 Plan In the first section, a brief summary of the report is provided. In the second section, the report introduction is given. In the third section, the four marketing mix strategies are discussed in detail as well as how they assist the Ford territory in delivering value. 3.0 The Ford Territory The Ford Territory is one of the models produced by the ford company branch in Australia and it was released in 2004. It is fitted with a diesel engine which is economical, cleaner and quieter as compared to other diesel engines (Ford, 2012).
The vehicle is a four-wheel-drive which ensures that it can easily propel through different terrains. Its steering is electric power-assisted hence provide easier control and comfort to the driver. Furthermore, the Ford Territory has a modern-day design which improves the comfort and safety of the occupants. It is a multi-purpose vehicle that targets families. 4.0 Product According to Hoffman (2005), a product must be able to meet and satisfy all the customer needs in the market at which it is targeted.
Ford territory is manufactured in such a way that it meets all the travelling needs of a family. The vehicle delivers value by providing adequate space which can accommodate up to seven family members. It has adequate space for the occupant’ s heads and legs. Furthermore, its third-row seats can be folded to offer more space for placing luggage. Moreover, vehicle seats are designed to offer more comfort and style. The vehicle second and third-row seats are raised progressively to fit the needs of adults and children respectively in relation to their heights.
The drivers’ seat can be adjusted into four different positions in order to enhance comfort. The vehicle delivers value through its electrical powered steering which provides the driver with easier control. Value is further delivered by its ability to hold several cups in its compartments. This ensures that all the occupants can easily hold their drinks. To deliver value, Ford Territory is fitted with wide doors which provide the occupants with easy entrance and exit from the vehicle.
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