The paper "Dealers Performance and Customers Preference in Passenger Car Marketing" is a perfect example of a Marketing Case Study. Every entrepreneurial entity is operated by departments for the achievement goals and objectives set by the organization. Some of these departments includes sales department, marketing department, just to mention a few. Significant to the operation is the marketing department that dictates almost 70% of the entrepreneurial holdings and incomes. This gives it formidable responsibility of steering the enterprise towards the set goals and objectives. An effective marketing department must therefore be characterized by proper procedures and mode of action.
It must operate to consistently with the latest and most successful methods by best performing enterprises with real-time data. These must be inclusive in their intentions fully satisfy the consumers interests by offering long-lasting services. The Subaru rental holdings is a rental service holdings that has in the recent years grown to a fully-fledged entrepreneurial entity. It has shortly heightened financially and with A similar trend in addressing service demands of its consumers. This has been majorly contributed by her tireless quest in her marketing research strategy that has provided its management with relevant information for decision-making.
Here are some questions that address some of the critical aspects in the methods used by the Subaru rental services. The role that marketing strategy plays is crucial especially in assisting in the context that the Subaru rental services are well acquainted with the consumers it offers its services to. In specific, the company offers innumerable directions, those revolving around expectations, tastes and preferences of the consumers in the respective segments. As much as it offers these crucial data, it also consolidates information appertaining to the consumers in real-time.
As a result of her tireless quest to entirely address her consumers’ demands, it must try to address the question that “ what must it do in order to be able to fully comply with her consumers’ interests. ” To justify that this entity is a service-oriented holding, it is quite evident that in its attempt to address the various customer preferences, various issues about the automobile accrue. These are used as a consolidating base upon which the consumers’ loyalty are created (Chris, I.
& Audley, G., 2010). This is in regards to four major findings by Subaru Company in her quest to improve on service delivery to her customers. Thus the following concerns emerge; In view of the geo-demographic situations, how or what are the factors that the consumers will have to consider in their attempt to identify the most appropriate automobile to suit their interests? What is the population rating of this system of service delivery? This is specifically achieved with the use of proper statistical measures that will observe an accurate account of potential consumers of the services provided by the Subaru automobile rental company? What does the culture in question consist of the environment in question?
This must come hand in hand with factors such as both the demographic as well as the physiographic demands emanating from the con summers' personal profile. This entity must consider a group of consumers that are evidently loyal to the Toyota Subaru brand rental holdings. How far beyond the local environment would there be a likelihood of impact as the currently impacted areas?
This is a factor that will be addressing a market analysis approach that compares the previous case studies to the current. It is a form of strategy that Subaru rental services have undertaken in order to understand the market demands of the consumers. Which criteria must be chosen by the management to equally meet the immediate desires of the locals. ? This criterion will also be a comparative approach in intention. It has demonstrated for the Subaru Company the distinguishing line between her product services in comparison to those of other companies like Mercedes Benz.
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