Essays on Influence of Marketing Philosophy on the Organizational Strategy Coursework

Download full paperFile format: .doc, available for editing

The paper "Influence of Marketing Philosophy on the Organizational Strategy" is a good example of marketing coursework.   It is a philosophy that makes a customer and the satisfaction of his or her needs a central point of the organization’ s business activities. The philosophy is steered the top management whose focus is to make their customers very delightful. This concept holds that the success of every organization mainly depends on identifying the needs and wants of certain target markets and providing the best services better than those of other competitors. This marketing concept has a lot of implication for the management of an organization.

For instance, it is not something that is only administered by the marketing department, neither is it the single dominance of the marketing department. Relatively, it applies to the entire organization. It is a way of doing business or philosophy ranging from top management to the lowest levels and across various departments of the organization. The needs want, and customers’ satisfaction must always be at the top in the mind of every manager and employees. A very good example of the marketing concept is Wal-Mart's motto that states "satisfaction guaranteed. " Whether the Wal-Mart employee is a cashier or an accountant, the customer is always the leading (Rodgers, 2013). Influence of marketing philosophy on the organizational strategy This marketing concept means that every organization aims at satisfying the wants and needs of its customers while pursuing the achievement of its organizational goals.

The best way in which an organization can achieve its goals is to meet the needs and wants of its customer. Therefore, the marketing concept emphasizes on understanding the customers before designing and producing any product for them.

With the incorporation of the customer's wants and needs into the design and production of the product, it is most likely to meet the sales and profit goals. Occasionally, in the passion for satisfying the wants and needs of the customers, the marketing concept is interpreted to mean that customers are always right. Nevertheless, the marketing concept suggests that it is imperative to meet organizational goals besides satisfying the customer’ s wants and needs. Ensuring that a customer is satisfied demands that organizational strategy should involve conflicts in conflict management practices since sometimes conflicts may not be resolved.

Any organization that embraces the marketing concept will do everything in its power to meet the customers’ needs, at the same time making a profit. At times, the wants and needs of the customers may comprise of features or low prices that are not achievable for an organization if it has to make a profit. As a result, an organization should hope for a compromise between the demands of a consumer and what applies to the business to offer.

Balancing all these may affect the organizational strategy that may be to make profits. Buyer decision process This is a process used by the process used by consumers for market transactions before, during, and after buying a product or a service. In most occasions, decision making is the cognitive selection process of a course of action to be undertaken from various alternatives. Some of the common examples may include deciding what to eat and shopping. Decision making is regarded as a psychological construct meaning that though a decision may not be "seen", it can be inferred from visible behavior that a decision has been made.

Thus, it can be concluded that a psychological "decision making" event has happened. It is a construction that ascribes a commitment to action. i.e. , based on clear actions, it can be assumed that people have been committed to making a decision (Nicosia, 2006).


The social responsibility is to increase its profits" Ethical Issues in Business. 2002 Prentice Hall, 2002.

Understanding Consumer Choic2005 Palgrave Macmillan,

Consumer Decision Process2006 Englewood Cliffs, N.J Prentice Hall,

Consumer Behavio2008Thompson Learning

A Theory ofMarketing2013Start Publishing LLC

Marketing Management, 2009Prentice Hall

Download full paperFile format: .doc, available for editing
Contact Us