The paper "Brother Espresso - Marketing" is an outstanding example of a marketing case study. Purpose & Mission of the Business: The main objective of the business to provide freshly brewed quality coffee to people so that people become fresh and help to fulfil the desire to drink quality coffee. The mission of the business is to ensure customer satisfaction by supplying freshly brewed coffee along with other eatables so that people hang out in the place and become loyal to the different services being offered. Size of the business: It is a small-sized business having around 5 stores throughout Brisbane and mostly looks to cater to the local people Main Products and Services: The business primarily focuses on providing quality coffee which is made from freshly brewed coffee beans.
In addition to it, the business also provides different products like muffins, pastries and other fast food consumable items which go along with coffee. The products are decided based on the needs and preference of each location and thereby look to meet the different basic needs of customers. The analysis of the different customer needs to be based on the different segment is as Geographical Segment: Based on the geographical segment Brother Espresso looks to meet the need of people of all income groups.
Since the coffee is hardly priced high it thereby helps to attract people from all income types. In addition to it, the coffee store mostly looks to attract students, office goers and tourist-based on the social and educational level. This has thereby helped them to ensure that they are able to attract all types of people from different categories so that they look to purchase coffee.
The coffee shop has also been positioned and has its location in crucial areas where they are able to attract students, office goers and commercial places. This has thereby helped them to target the correct appropriate market and fulfil the different needs of customers by providing freshly brewed coffee. Psychographic Segment: People in the fast-paced world prefer things that are quick and Brother Espresso helps to serve those purposes.