Essays on Hoyt's Innovation, Linfox Expansion, Australian Alcoholic Beverages Market Assignment

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The paper "Hoyts Innovation, Linfox Expansion, Australian Alcoholic Beverages Market" is a good example of a marketing assignment. The case study is about Hoyt's innovation in service delivery in the movie entertainment industry. The case provides a preview of how the company has continuously diversified and remodeled its strategic plans to fit with changing customer preferences. What is the brand/organization in the case study? What does it do? Research the brand. Hoyts an Australian entertainment brand that is concerned with providing film entertainment via cinemas, movie rentals, and streaming. Hoyts distributes its movies via the major channels; Cinemas, Movie rentals, and streaming. Part B: Concepts and application What are the marketing concepts in this case?

How are the concepts applied in the case? The marketing concept in this case study is service distribution. Make comments about how marketing theories/concepts were applied in this case. An innovative approach to the distribution of service is usually a major contributor to the success of a service organization. Efficient distribution channels offer customers valuable convenience that they are willing to pay for. In this case, Hoyts developed several strategies including movie rentals and streaming to ensure its consumers can access its services conveniently and affordably. Answer the question(s) at the end of the case study. Hoyts has successfully explored different service distribution strategies to grow the business.

the rental business supplements the income generated from cinema shows. Streaming is a convenient approach towards serving the busy and mobile segment of the target market. Question 2 Part A: Summary What is this case study about? Provide a summary. The case study is about Linfox expansion and growth in the Asia-Pacific region. Specifically, the case covers the company’ s operational strategies and activities in India and Malaysia. What is the brand/organization in the case study?

What does it do? Research the brand. The brand in the case study is Linfox. Linfox is an Australian logistics solutions provider with operations throughout Asia and the pacific region. Linfox has more than 23,000 employees engaged in warehousing, transportation, and handling of commodities for several companies including Unilever, Tata, and Procter and Gamble. Part B: Concepts and application What are the marketing concepts in this case? How are the concepts applied in the case? The marketing concept in this case study is distribution. Make comments about how marketing theories/concepts were applied in this case. Distribution is a key element in the marketing mix.

Distributions complement the other marketing mix elements by ensuring that a product reaches the target market conveniently, timely and in a good condition. Efficient distribution cuts operational expenses and improves value chain productivity for companies. Linfox offers logistics solutions such as warehousing and distribution of finished goods to ensure companies are able to serve their markets efficiently. Answer the question(s) at the end of the case study. Linfox offers warehousing services, documentation, loading, transportation, and logistics management to its clients.

These services enable its clients to have efficient and cost-effective operations in servicing their markets. Asia has varying climatic conditions and cultures from one country to the other. Malaysia and Singapore have a significant Islamic population that may demand a specialist in handling food items. The climate in southeast parts of India is mostly hot and humid, which is different from the hot tropical climate of Australia. Linfox should consider such climatic variations in developing operational plans for particularly for companies that deal with perishable food items.

Works Cited

Lovelock, Christopher, Paul Patterson and Jochen Wirtz. Services Marketing. 6. Pearson Education Australia, 2015. 2016.

Nijssen, Edwin J and Ruud T Frambach. Creating Customer Value Through Strategic Marketing Planning: A Management Approach. Springer Science & Business Media, 2013.

Pang, A, N B Hassan and C A Chong. "Negotiating crisis in the social media environment: Evolution of crises online, gaining credibility offline." Corporate Communications: An International Journal 19.1 (2014): 96-118.

Richter, Tobias. International Marketing Mix Management: Theoretical Framework, Contingency Factors and Empirical Findings from World-Markets. Logos Verlag Berlin GmbH, 2012.

Schindler, Robert. Pricing Strategies: A Marketing Approach. SAGE Publications, 2011.

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