Essays on Marketing Analysis of FIFA Case Study

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The paper "Marketing Analysis of FIFA" is a good example of a marketing case study.   The macro analysis of a company mainly covers all those factors that have an impact on the various operations of an organization. The macro analysis mainly covers the political, social, cultural, environmental, legal and economic factors. PESTLE analysis is usually viewed as being a useful tool that most organizations make use of for them to be able to understand the environment in which it is operating in or intends to operate  (Bahadur & Patrick, 2007).

Through pestle analysis, the organization seems to have a better understanding of their environment and thus a way they may put measures in place to minimize the threats. Political and legal factors Political factors are mainly concerned with the degree of government involvement in the operations of trade. Political factors tend to define the informal and formal rules under which organizations ought to operate. Thus based on these FIFA will be affected by a number of political factors. One major political factor that is likely to affect FIFA is the elections. In instances where there is no stability in a country due to elections, FIFA operations would not be successful (Laughey, 2007).

One factor is the environmental regulations that are usually placed by the government in regard to the environment. Based on this FIFA is supposed to comply with the set regulations. The other political factor is related to taxation. Economic The aspects that are usually discussed under this factor include growth rate, inflation as well as the exchange rates. Economic factors are usually influenced by various government and political policies. Irrespective of the fact that government policies and economic conditions are closely linked, both of them tend to have an influence on other environmental factors that are likely to affect FIFA (Jenkins, 2006).

It has been found that in a way FIFA has acted as a driver of economic growth. Also, FIFA is also affected by the exchange rates and taxation that is usually imposed on them. The officials of the federation are mainly from different parts of the world and thus many countries will benefit. Also in cases where the supporters of the matches are from various countries, the host country will receive a lot of foreign currencies and this will in a way boost the balance of payment (The Economic Impact of the Olympic Games, 2004). Social The social factor mainly encapsulates tastes and demands which tend to vary from either disposable income, fashion, as well as other general changes and these, can offer both threats and opportunities for organizations.

A major social issue that is facing FIFA is the aging of players (Jain, 2009). Some players are old and they are forced to stop playing and thus this seems to be a major aspect that is facing the federation.

FIFA has also connected to a great number of people and most especially football fans (Sandvoss, 2005). Individuals have interacted with each other all over the globe due to football and they are usually of different age groups. Also in the social context FIFA tends to offer a lot of employment opportunities for players from different parts of the globe.

References

Bahadur, N. & Patrick, W. (2007). Not Just Effective but Efficient: A New Blueprint for Marketing in an Era of Fragmented Media. New York: Booz Allen Hamilton

Blain, N., & Bernstein, A. (2003). Sport, Media, Culture: Global and Local Dimension. London: Frank Cass.

Boyle, R., & Haynes, R. (2004). Football in the New Media Age. London: Routledge.

Clark, A., Kuhn, R., & Grunig, R, (2010). Process-based Strategic Planning. New York: Springer.

Coleman, R., Gratton, C., & Shibli, S. (2006). The Economic Impact of Major Sports Events: A Review of Ten Events in the UK. The Editorial Board of the Sociological Review. Retrieved on October 2, 2013 from http://files.campus.edublogs.org/caledonianblogs.net/dist/d/120/files/2011/02/ratton.pdf

Crawford, G. (2004). Consuming Sport: Fans, Sport and Culture. London: Routledge

FIFA official website. (2013). Retrieved October 2, 2013, from http://www.fifa.com/

Horne, J. (2006). Sport in Consumer Culture. Basingstoke: Palgrave Macmillan.

Jain, A. (2009). Marketing. New Delhi: V.K (India) Enterprises.

Jain, T., Trehan, M., & Trehan, R. (2009). Business Environment . New Delhi: V.K (India) Enterprises.

Jenkins, H. (2006). Fans, Bloggers and Gamers: Exploring Participatory Culture. New York: New York University Press.

Laughey, D. (2007). Key Themes in Media Theory. Maidenhead: Open University Press

Sandvoss, C. (2005). Fans: The Mirror of Consumption. Cambridge: Polity.

Smith, D. (2009, November 27). Football to footprints: World Cup's carbon impact. The Guardian Newspaper. Retrieved from http://www.theguardian.com/environment/2009/nov/27/football-world-cup-carbon-footprint

The Economic Impact of the Olympic Games. (2004). Price water house Coopers European Economic Outlook. Retrieved on October 2, 2013 from http://www.pages.drexel.edu/~rosenl/sports%20Folder/Economic%20Impact%20of%20Olympics%20PWC.pdf

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