The paper "Ecostore Marketing Analysis" is an outstanding example of a marketing case study. The Australian market for cleaning and personal care product has registered remarkable growth in the past few decades. In 2014, the market recorded 3.5% growth, which was largely driven by an increase in household spending by Australians (Euromonitor International 2015). The growth has made the market attractive even to importers that are targeting this market, which is projected to continue experiencing positive growth in the coming years. The Euromonitor International (2016) report indicates that the output for the Australian cleaning and personal care products will experience about 1.3% growth from 2016-2020.
Ecostore is one of the largest cleaning and personal care products in Australia. The success of this New Zealand-based company is attributed largely to the effective marketing strategies that the company has employed over the years, thus giving it a competitive edge over rivals in the industry. This report describes the marketing environment and strategy of Ecostore. Ecostore’ s Marketing Background Australian cleaning and personal care product market has been experiencing remarkable growth in the past few years due to the growth in household spending by the Aussies.
The industry registered 3.5% growth in 2014 and is projected to continue recording growth in the coming years (Ecostore 2016). Ecostore is one of the largest cleaning and personal care Product Company in Australia. Ecostore was founded in 1993 in New Zealand but has since grown to become a global brand with a presence in Australia, Korea, Singapore, Hong Kong and the United States. Ecostore produces and sells cleaning and personal care products that can be found in more than 900 supermarkets in Australia (Kirk 2016). Sustainability has become an important part of a business model.
Husser et al. (2003, p. 658) note that most companies have made sustainability part of their business model. Sustainability involves doing business in a manner that promotes the long-term wellbeing of the company, society and the environment. To most companies, sustainability is part of their corporate social responsibility (CSR).
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