Essays on Marketing Analysis of Ecostore in New Zealand Case Study

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The paper "Marketing Analysis of Ecostore in New Zealand " is an outstanding example of a marketing case study. Ecostore is New Zealand based company and prides itself in using safe and sustainable minerals and plants based ingredients in producing its products. Some of the company’ s products include body wash, soaps and other baby care products. Ecostore was formed in 1993 by Malcon and his wife Kelanie in their home in New Zealand. Malcon and his wife could have been using organic and sustainable gardening practices on their family property for a number of years but they came to realize that they were still exposed to various toxic chemicals through their cleaning and body care products they have been using.

This led to the formation of the eco store. The motive behind the formation of ecostore was to design healthier products free from any toxic or chemical substances. The main focus of Malcon and his wife was to create loyalty among the customers and make them consume much of their products and for sure much of the customers have been commenting on the company’ s website that their dermatitis, eczema, asthma and other allergy diseases had disappeared after consuming ecostore products.

With time, their customer number increased thus it also leads to the growth of a number of carbon miles that transported their products from and to Freemans Bay. This made them relocate to Auckland place in 1997so as to allow them to open another retail store in Freemans Bay. By 2002, the company had expanded its operations and started producing various household cleaners, baby care and body care products. By the end of 2005, ecostore had expanded its production to countries like New Zealand, Australia and the USA (Malcolm Rands, 2013) As far as sustainability is concerned, ecostore utilizes plant-based materials from palm kernel oil and palm oil to produce its products as an alternative way to using petrochemicals.

The petrochemical industry has contributed heavily to environmental pollution and has created a lot of impact on the aquatic environment.

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