The paper "Marketing Analysis of Ecostore" is an outstanding example of a marketing case study. Ecostore stands out as one of the leading manufacturers of products that are free from chemical substances. These products result from the processing of organic raw materials which further develop eco-friendly commodities. The market has increasingly demanded such products which promote their health and preferences. The company performs diverse production bases including dish products, hair products, laundry products, baby products among many others. This paper established a marketing analysis of the company in different areas. The paper is dived into various sections that contain different themes.
The Marketing background details some for the supplier and customer information, product portfolio and services offered by the company. The paper also discusses the three important marketing mixes which include the pricing strategy, promotion strategy and the distribution strategy employed by the business. Also, it focuses on the strategies used by the competitors and the recommendations to enhance the competitive ability of the company. The global business environment continues to experience various changes and dynamism which requires a sufficient marketing strategy for every player.
Any organization seeking to succeed needs to have a detailed strategic plan for integrating modern marketing techniques. Besides, the kind of business performed by an organisation determines the level of competitiveness and potentialities. Australia stands out as one of the competitive markets across the globe. Players within this niche, therefore, require more robust marketing plans to remain competitive enough (Kapoor & Halder 2011). Ecostore is one of the companies which continue to perform desirable in the Australian market. The eco-friendly player focuses on coming up with an array of products aimed at satisfying the green market.
However, the achievements of this company depend entirely on the level of market plans which the management has been observing. This paper intends to discuss and analyses the marketing strategies and practices of eco store. This analysis tends to regard the competitor assessment, the marketing background of the company, the marketing mix and any other adjustments relevant in the running of the marketing of the company.
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