Marketing and the Health Care System Question National Health Services is recognised as one of the reputed healthcare service provider, within the region of England. In spite of highest position and recognition, the organization of NHS desires to amplify its customer base and profit margin by highlighting its qualitative services in varied social media sources, television, print media etc. Moreover, it also tried to highlight the services offered in Obamacare, so as to increase the level of awareness of the ailing patients. Such type of promotion proved effective for the organization of NHS to amplify its competitiveness and dominance in the market of England as compared to others.
Conversely, the organization of NHS also attained the scope to view the feedbacks of its previous customers, and to act as per their changed requirements. However, in order to enhance the satisfaction and expectation of the customers, the organization of NHS tried to offer, reliable and accurate quality of services to its end customers. Thus, such type of services helped to amplify the inner confidence and trust of the patients towards the organization of NHS that amplified its aggressiveness in this aggressive market. Question 2 In order to amplify the level of sustainability and competitiveness of the organization of NHS and its products or services, it might implement the strategy of cost leadership.
As per this strategy, the organization of NHS might offer excellent quality of healthcare services to its customers at a competitive rate. This might prove effective by the organization of NHS to amplify the reliability and confidence of the patients over the services of operation theatre, productive ward, general ward, proposed medicines, prompt treatment facilities etc (NHS Institute for Innovation and Improvement, 2013).
However, these facilities might increase the customer base and profitability of the organization of NHS in the market of England among many other rival players. Furthermore, by implementing the strategy of cost leadership, the organization of NHS may attract a wide range of customers of varied income groups and age groups.
This might prove worthy for the healthcare provider, NHS to expand itself in many emerging markets in the entire globe. Question 3 In this competitive age, amplification of the brand image and position is the most essential criteria of an organization, operating in any segment. Keeping this fact in mind, the organizational management of NHS might try to offer more attention over the changing demand and requirements of its patients, as satisfaction of patients are the utmost requirement of NHS (NHS Institute of UK, 2014).
However, in order to fulfil the changing demand, the organization might introduce varied types of inventive products and services such as highly knowledge staffs, dental care facilities, introduction of advanced dental instruments for various extractions, introduction of the facility of various vaccines for the infants like rotavirus etc. However, by introducing varied types of inventive products and services, the level of reliability and trust of the patients might get enhanced that may amplify their loyalty over the brand.
Thus, improvement of loyalty might attract a wide range of customers, thereby increasing the productivity and total revenue of the organization of NHS in the market of England among other rival players. Question 4 Part 1 The segment of healthcare is extremely competitive due to the presence of numerous rival players such as GE healthcare provider, Care UK and many others. However, in order to cope up with these rival players and to develop a distinctive position for itself, healthcare provider needs to offer excellent quality of services at a competitive price.
Then, the organization might become successful in attracting and retaining a wide range of customers of varying age groups and demographic profiles for long period of time. Similarly, the organization of NHS also implemented the strategy, of competitive pricing. The prime aim is to satisfy the expectation and requirements of the patients in an effective way and so it offered best quality of services at competitive prices (Apte, 2004). This strategy is implemented in order to amplify the market share and portfolio of NHS in the market among others.
Therefore, in order to fulfil such a desire, it tried to offer highest attention over the quality of services offered to the patients in order to amplify their loyalty and reliability over the brand. Part 2 The competitive environment of health service organizations might be analysed with porter’s five forces. As the bargaining power of the patients is extremely high so maximum extent of the health care service providers desire to offer inventive products and services at lowest prices.
Similarly, the bargaining power of the suppliers is also quite low and so they had to act as per the demands of the hospitals. Moreover, due to the presence of numerous competitors, the threat of rivalry and substitute products is quite high. So, the organizations had to offer high concentration in presenting best quality of services at effective prices in order to attract wide range of patients towards the brand. However, in order improve the brand value and equity of the organization of NHS it might try to enhance the quality of services offered by its staffs.
This might be done, by implementing varied types of training programs for the staffs for at least 3- 4 months so as to amplify their behaviours and attitudes to tackle the patients and solve their queries. Then, the position and reputation of NHS might get enhanced (Saunders, 2005). Part 3 The prime issue that the health service providers face at the time of marketing or promoting its products and services is lack of awareness of the patients.
However, due to lack of awareness about a specific product or service like vaccination, numerous ailing patients fail to accomplish it. However, such insufficient information hinders their reliability and trust over the brand and declines the reputation of that specific brand in the market among others. References Apte, G.
(2004). Service Marketing. London: Sage. NHS Institute for Innovation and Improvement (2013). Products and services. Retrieved from: http: //www. institute. nhs. uk/international/general/products_and_services. html. NHS Institute of UK. (2014). Putting patients first. Retrieved from: http: //www. england. nhs. uk/wp-content/uploads/2013/04/ppf-1314-1516.pdf. Saunders MNK. (2005) Improving Service Quality, from measurement to action. New York: Springer.