The paper "Marketing Attractiveness of Products from R. M. Williams Company" is an amazing example of a case study on marketing. Marketing attractiveness is very vital in marketing since it elaborates on the available possibilities of profit in a certain industry or market. The mostly utilized analysis is a market attractiveness analysis, carried out to assess whether if moving into a certain industry or market might be viable and what the business could possibly leap. There exist several factors that might affect the attractiveness of a given market. One such factor is the market size that can affect the number of customer availability and number of competitors.
For instance, the shoe market is very wide and hence has the capacity of accommodating operations of competitors with ease. To evaluate this analysis in real-life situations, the R. M. Williams company is going to be evaluated on how it can launch one of its several products into a given market. This company was established and founded in 1932 by a renowned legend in Australia by the name Murray Reginald (R. M Williams, 2011). R.M.
Williams was created on the values of authenticity, durability and quality, ideals that are still alive in all its operations up-to-date. The company has still been leading in Australian style and is globally well known Australian shoes and handcrafted boots, clothing, and accessories. R.M Williams products are seasonal ranges for women and men. This company is entirely owned by Australian and attracted international movie celebrities, global leaders, media moguls, and world sporting stars. This report is going to analyze how the company will enter the market with its new product of Lovedale Jeans. Identified product Figure 1.
Lovedale Jeans for women Note: From R. M. Williams, 2011. Lovedale Jean's product is a women’ s pair of trousers. Considering that the world has a huge and competitive fashion sector, this product will be expected to have an upper hand on market attractiveness. In Australian alone, it is established that the apparel retail sector was worth 16.3 Billion AUD in 2007 alone, an improvement of 4.5% from the previous year. In the same country, clothing for women is approximated to take 48% of the sum retail share, followed by clothing for men with 24%, girl’ s clothing 6%, infant’ s clothing 9%, boy’ s clothing 4% (New Zealand Trade and Enterprise, 2009).
This is the trend that is replicated in the rest of the world. This implies that venturing into business targeting women’ s clothing means a high probability of business profitability. Additionally, the effect of the fashion system on the advertising pattern is more pronounced and more visible in markets of women’ s clothing than in those for men. Fact from the US indicates that women influence the decision on 80% of purchasers and are highly influential in most purchase decisions including products for men.
It is also highly evident that the industry of fashion is heavily focused on ladies.