The paper “ Samsung Mobile - Marketing Concept and Philosophy, Attitude to Customers, Sales Strategy, Product Packaging, Stock Levels“ is a well-turned variant of a report on marketing. Samsung telecommunication has been ranked as one of the best mobile phone manufacturers in the world. The company has stayed on top for a very long time. Just like any other company, Samsung's marketing philosophy entails a healthy attitude towards its consumers, they apply market research plus the sales analysis. Similarly, they use market research and sales analysis to determine diverse distribution channels plus the methods of boosting their market through the promotion of a customer relationship that is healthy.
This company's marketing environment has both the external and internal components that have assisted them in fulfilling the needs and preferences of their customers. The company’ s market segmentation has distributed its target market in order of age, profession, gender, plus the social levels so as to reach the whole population. In their marketing mix, they have included the four major functions of place, price, promotion, and product. IntroductionSamsung mobile phones are among the five business units owned by Samsung groups.
The divisions include, mobile communication division, telecommunication, computer divisions, MP3 Business Team, and lastly is the Mobile Solution Center and Telecommunication R& D Center. Samsung group headquarter located in a place known as Suwon in South Korea. Since 2007, Samsung has been making a lot of profit in the business market and has become one of the largest mobile device manufacturers in the world. This is because of the Samsung Galaxy phone series that the company has been producing. Apart from the new Samsung Galaxy Note 7 that burst and exploded, they have had successful products in the market. Marketing concept of Samsung mobileAccording to the world of business, for every business to succeed they should be focused on the needs, wants and preferences of the consumer.
This is meant to be practiced by every organization as they work towards meeting their set goals and objectives. Every organization should plan on the best ways to address the needs and wants of their target customers before designing their products to address the requirements of their clients adequately.
This is the greatest factor to consider in customer satisfaction. Marketing PhilosophyAccording to research, the marketing philosophy in many organizations can be traced all the way back from the 20th century. The marketing philosophy includes marketing concepts and believes that customers are always the largest assets in every organization. It is, therefore, a requirement that business organizations should understand their client's needs and preferences so as to keep up with the competition and market share in the international plus the local markets. Attitude to CustomersSamsung has created a customer satisfaction through designing their mobile products according to the desires of their clients.
According to a survey that the company did in over a hundred countries worldwide as they were trying to determine the level of customer satisfaction, it proved that among the entire mobile manufacturing companies it became the leader among all the other mobile phone manufacturing companies. This leading was a result of the diversification of the products they were manufacturing (Satish, 34). The company created an accounts team where they could communicate directly with their customers. The team would receive letters and information concerning the findings and ways through the company could solve arising issues that could lead to the success and failures of the Samsung mobile company, this research is performed annually (Hao, 60).
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