Samsung Mobile - Marketing Concept and Philosophy, Attitude to Customers, Sales Strategy, Product Packaging, Stock Levels - Example

Its strategy of skimming pricing is a little bit risky as the high price is a turn-off to customers.... Samsung uses pricing strategies that depend on the product.... Samsung uses skimming pricing for its mobile products upon introduction or upon establishing its product as a leader.... It pulls customers through advertising but simultaneously uses a push strategy by using sales promotions such as discounts to motivate dealers to sell the product....

Samsung Electronics has identified several marketing strategies such as adopting green technologies, being socially responsible as well as product diversification.... Due to this increased competition in the mobile industry, the marketing departments of mobile brands have been pressured to become aggressive in their marketing strategies to attract and maintain customers.... Each of these mobile phone brands has been designed with technologically advanced features to have a competitive advantage over the rivals and also attract and maintain customers....

Increased competition in the entire mobile phone and other gadgets and choice coupled with dwindling customer expectations challenged players in the market to device high levels of personalized service.... Problem Recognition In every market, the consumer recognizes a problem in comparing any valuable difference between a current state of commodity and an ideal state of a new product (Solomon 2002).... In the case of Samsung-Galaxy II however, the search for information on a quality product and good value for money is readily available....

Speaking of tablets and Smartphone, samsung mobile and Apple Inc are the most prominent household names in the manufacture of the same.... Speaking of tablets and Smartphone, samsung mobile and Apple Inc are the most prominent household names in the manufacture of the same.... This industry is quite competitive, with the key players being samsung mobile and Apple, Inc.... … The paper 'Marketing strategy of Samsung Tablets" is a perfect example of a marketing case study....

A review of the smartphone market shows Samsung as a market leader with its flagship product Samsung Galaxy S4.... A review of the smartphone market shows Samsung as a market leader with its flagship product Samsung Galaxy S4.... Samsung should also focus on product differentiation.... Towards this end, the company will need to operate in an ethical and profitable manner, strengthen its relationship with its customers, suppliers in a bid to drive sales....

concept and Vision Samsung ventured into Television market in 2008 with flat-panel televisions (Samsung Group, 2014).... This vision is to get customers out of their houses and into retail outs to feel the Samsung class on TV.... However, it needs to improve the vision and concept to be able to gain a competitive advantage.... … The paper "Samsung - Strategic marketing and Innovation" is a good example of a marketing case study....

However, even though the pull strategy may be expensive, it is the most beneficial promotion method.... The company has got numerous assembly plants and also sales networks in more than 80 countries, and the company has created job opportunities for more than 370,000 people in the whole world.... The sales and the service dealers usually deal with the key accounts for the company and also get involved in corporate sales.... Moreover, the company promotes its products by attracting customers through advertisement, but it makes use of strong tactics in pushing the products to the clients such as sales promotions....