Essays on The Success in Promoting Company's Market : Case of Nestle Milo Case Study

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The paper "The Success in Promoting Company's Market: Case of Nestle Milo" is a good example of a marketing case study.   This report analyses the target market of Nestle Milo, an Australian company that was established in the 1930s. It was created using domestic milk knowledge together with cocoa expertise. The product is named after a character in Greece known as Milo known for his energy. The product was launched in 1934 in a public showcase of new products in the market. Nestle Milo was developed at a time when there was a great depression.

At this time, children had received low nutrients that were available in their daily diet (Milo Nestle, 2012). The report moves forward to analyze Milo’ s marketing mix using the four principles of marketing namely; product, place, price, and promotion. It also shows the major differentiation of the product in the market which earns it a competitive edge in the market. Finally, there is the conclusion and recommendations for Milo. 2.0 The Australian Target Market Nestle Milo targets children the aged between 3 years and 13 years old in terms of demographics.

These include both male and female children (Villagarcia, 2010). Additionally, the needs of the target market are the need for energy for taking part in sporting events, competitions, studying, and involvement in an active lifestyle. These are the psychological needs of the market. In addition, this target market has the self-actualization needs of belonging to a higher social status, boosting one self-esteem and self-actualization (Villagarcia, 2010). The market believes that through consumption of Milo it obtains a healthier body and mind. One becomes a future champion, and one involves an active lifestyle (Villagarcia, 2010). 3.0 The marketing mix 3.1 Product Nestle Milo is a beverage that was developed in the 1930s by Thomas Mayne (Milo Nestle, 2012).

It was created using domestic milk knowledge together with cocoa expertise. The product is named after a character in Greece known as Milo known for his energy. The product was launched in 1934 in a public showcase of new products in the market. Nestle Milo was developed at a time when there was a great depression. At this time, children had received low nutrients that were available in their daily diet (Milo Nestle, 2012).

References

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