The paper “ YouTube Phenomenon and Challenges, Marketing Mix of Innocent Company, Factors Influencing Behavior of Oasis Buyers" is a good example of a case study on marketing. Innocent may be considered as an ethical company due to the following: All bananas are bought from plantations that have been accredited by the Rainforest Alliance. this is an ethical auditing body which looked at farmers rights and wellbeing as well as protecting co systems on the farm thus encouraging biodiversity 100% recyclable material is used in packing and labeling. The bottle is made from recycled plastic the bottles are from polyethylene which is also recyclable and the labels are made of 25% recycled paper and 75% paper which has been certified from the forest stewardship council In 2007 Innocent started measuring it’ s worker’ s carbon footprints from the farm to the fridge to the recycling bin.
This also encouraged other companies to go green. Case 3 Answer 1The buying decision process for key retailers is as follows: the buying starts from the designing department where a range of clothes are designed then a meeting is held for the buyers in which the buyer's select designs are to be, made for prototype sampling from the suppliers.
Then the buying team sets the price for the designs and then at a team meeting the samples are presented. Answer 2The buying process seems to be perfect however a little improvement can be made i. e. The buyer should quote a price for the design only after the design becomes reality designs only on paper may not fit the price. This improvement in the process may be beneficial to both the company and the buyer as they will be getting their fair shares worth. Answer3Factors influencing the behavior of Oasis buyers. are as follows: The company describes its range as being wearable and able to transcend seasons while being fashionable It combines fashion and practicality Is of top quality and the style remains in season Answer 4The behavior of consumer buyers influences fashion buyers in outlets due to the following reasons: They only launch and but those fashion appeals which will attract the customer. The customer’ s attitudes and tastes are kept in mind while buying designs for the outlet. Case4Answer1The important research objective for Inchydoney Island Lodge and Spa is as Follows: To find out the importance of thalassotherapy to Irish customers What differentiates Inchydoney from other European thalassotherapy saps Buyers outsource their manufacturing in different countries. Answer 2The potential sources for secondary data will be articles and the web net.
Apart from this survey questionnaire which has been conducted in the past may serve as important sources of information to research the Irish and international market. Answer3In order to find out the importance of thalassotherapy to Irish customers, secondary data shall be used. This data will consist of past surveys conducted on the importance of thalassotherapy to Irish customers.
This kind of data has been selected due to the fact that the consumer attitude towards thalassotherapy had to be studied. The data will then be analyzed and then concluded with assumptions as to if the therapy will be successful amongst Irish customers or not. In order to find out how Inchydoney is different from other European thalassotherapy spas secondary data shall be used. This data shall consist of information taken from articles and the web net.
The information will about different Spas in Europe and the services they offer. The collected information will then be compared to the services of Inchydoney. This comparison will help Inchydoney to analyze its position in the market, not only this it may also help it to introduce more and innovative services. They may also come to know how many people will visit their Spa Here also no sample will be used only information regarding Spas has been extracted.