Marketing Communication Essays Examples - Free Topics and Samples on Marketing Communication

Integrated Marketing Communication
Integrated Marketing Communication al Affiliation Integrated Marketing Communication Does the uncertainty over social mediamarketing reflect the expectations of returns for companies or does it show lack of belief in social media?Uncertainty over social media marketing reflects the expectations of companies on return on investment in the sense that when a company invests in social marketing, the management expects that such a move will help the company improve sales by attracting more customers and ...
Read Text
Integrated Marketing Communication - Zara
The paper 'Integrated Marketing Communication - Zara" is a good example of a marketing case study. Zara is a renowned clothing store and accessories line with a cumulative of over 1285 stores across the globe. Integrated Marketing communication (IMC) is a very essential tool through which the company can gain a greater consumer base and also create awareness of the intended event of Breast Cancer Research. IMC integrates processes and systems that are used to channel awareness to the general public. ...
Read Text
Kaplans Integrated Marketing Communication
The paper "Kaplan’s Integrated Marketing Communication" is a perfect example of a Marketing Case Study. The project focused on the analysis of Kaplan Business School’s Integrated Marketing Communication (ICM). ICM plays a critical in ensuring that the institution communicates effectively and efficiently by the potential clients on the products and services that it offers. Kaplan is focused on ensuring that reaches millions of people globally through various promotional and advertising ...
Read Text
Marketing communication tactics
Introduction Different sectors of the economy employ comprehensive marketing communication tools. These tools are set to meet the sales maximization objective of the respective company. Marketing communication tools aim at creating awareness of the existence of a particular product to the consumers. Product promotion has to be comprehensive enough to capture the interest of potential consumers. The market is flooded with many product awareness tools, as companies try to outdo each other; through ...
Read Text
Intergrate Marketing Communication
Integrated Marketing communicationOutlineIntroductionSelected advertisementIts detailsTarget audienceWho the they areHow they were communicated to by the advertCommunication ModelPersuasion theoryWhat is it all aboutTypes of persuasionPersuasion usedIf the advert was persuasiveConclusionRecommendationsIntroductionThe selected advertisement is ‘Anti-smoking Ad:Smoking Causes Emphysema, Lung Cancer’ by the Ministry of Health under the following url:‘’. ...
Read Text
Viral Marketing Communication
The paper "Viral Marketing Communication" is a great example of a Marketing Case Study. Strong international brands are more beneficial to companies than they are to customers. This is since a brand means to a company much more than getting customers as it increases the value of a company, makes the acquisition of new customers easy and motivates the employees, as well as gives them a new direction. In fact, it enables customers to easily identify a company's brand over that of the competitors. It ...
Read Text
Modified Marketing Communication Issues
The paper "Modified Marketing Communication Issues" is a perfect example of a Marketing Business Plan. Vrroom has been existent in the foodservice sector for sixteen years with over 5 million servings sold in 2011. Recently they introduced a new liquid concentrate Bag-in-the-Box (BIB) system, for large volume requirements. Vrroom Beverage provides its customers with a great point of sale signage, cups, and product at a price that is far less than bottled drinks. Vroom Beverage is a healthy lifestyle ...
Read Text
Red Bull's Integrated Marketing Communication
The paper “Red Bull’s Integrated Marketing Communication" is a spectacular variant of a case study on marketing. Integrated marketing communication (IMC) refers to the process by which various messages and the transmission tools (the media) are effectively organized and coordinated with the primary aim to deliver to and receive information from the market. An organization uses integrated marketing communication with a view to optimizing her impact to the target consumers in the market ...
Read Text
Integrated Internet Marketing Communication
In general, the paper "Integrated Internet Marketing Communication" is a great example of marketing coursework. Before the advent of information technology, marketing used to be a separate domain in business, and one that applied traditional and mainstream methods of conveying information to consumers. However, in today’s fragmented and inconsistent media, it has been integral for corporates and businesses to integrate these diverse marketing communications into a single proponent, to ensure ...
Read Text
Integrating Marketing Communication
The paper "Integrating Marketing Communication " is a wonderful example of a Marketing Term Paper. This paper aims at evaluating the benefits of implementing integrated marketing communication (IMC) for the School of Culture and Communication (SCC) of the University of Melbourne. The school has already developed several media platforms.which will ensure that its objectives are met with ease. With this regard, the paper will also analyze the pre-existing media platforms and evaluate their effectiveness. ...
Read Text
Integrated Marketing Communication
Answer 1a The five consumer goods and services that are segmented on the basis of gender, but are sold to both genders are as follows Deodorant and perfumes/ colognes 2. Gardening supplies 3. Books 4. Automobiles/bikes 5. gadgets Answer 1b Automobiles/bikes and gadgets are important consumer goods that are segmented on the basis of gender but have increasingly been used by both the genders. They have traditionally been associated with male. The sophisticated gadgets like smartphones, SUVs and ...
Read Text
Reading in Intergrated Marketing Communication
The paper "Reading in Integrated Marketing Communication" is an excellent example of a research paper on marketing. With the diversified adoption of technology in communication, marketing has since benefited from the same. Marketing has revolutionary changed from the traditional print adverts to electronic and online campaigns. Both the sellers and the consumers have adopted online marketing based on the advantage of accessing online marketing services that are available in both wireless and mobile ...
Read Text
Integrated Marketing Communication Program for Yellowglen XV
The paper “Integrated Marketing Communication Program for Yellowglen XV" is an outstanding example of the business plan on marketing. For very many years, marketing in organizations has remained a very important issue. This is because the market has continued to evolve and therefore demand that the marketing evaluate and consider their marketing strategies in order to be able to realize the intended impact. This is important in ensuring that each marketing tool is effective (Fitzpatrick, 2005). ...
Read Text
Integrated Marketing Communication - Fitness Firm
The paper 'Integrated Marketing Communication - Fitness Firm" is a good example of a management case study. The purpose of this report is to analyze the results of Integrated marketing Communication for a fitness business (IMC). The findings will show whether the fitness business which we seek to establish will have many chances of growth and development. This is based on the application of effective marketing communication mix elements. INTRODUCTION PURPOSE The purpose of the preparation ...
Read Text
Different Marketing Communication Advertisements Issues
The paper "Different Marketing Communication Advertisements Issues" is a great example of a Marketing Case Study. The objective of the advertisement was to introduce a new product known as Ford Figo that an extra-large boot. The ad was leaked online in the Ads of the World, where agencies normally upload work that is yet to be published (Stampler, 2013). Owing to the offensive nature of the ads, criticism started flowing from all sides and people started asking questions. The intended audience was ...
Read Text
Marketing Communication Strategies of Millennium Passion Limited
The paper "Marketing Communication Strategies of Millennium Passion Limited" is a great example of a marketing case study. This part B sought to analyze marketing communication strategy for Millennium Passion Limited in the Australian business. Part A of this assessment examined the website elements of Millennium passion Limited. The main objective of Millennium passion Limited is to be the business leader in passion fruits industry across Australia and beyond. Part B focuses on Millennium passion ...
Read Text
Integrated Marketing Communication - Millenium Passion Ltd
Generally, the paper "Integrated Marketing Communication - Millenium Passion Ltd " is an outstanding example of a marketing case study. In the face of globalization, organizations have moved to integrate their marketing actions with the public, popularly known as Integrated Marketing Communication (IMC). In order to achieve a synergistic communications strategy, firms throughout the world have integrated their traditional marketing communications aspects such as sales promotion and advertising with ...
Read Text
Integrated Marketing Communication Plan of KFC
The paper "Integrated Marketing Communication Plan of KFC" is a great example of a business plan on marketing. This integrated marketing plan for KFC is meant to investigate the possibility of increasing the market base for KFC’s main product (chicken pieces). The entire marketing communication team at KFC will focus mainly on both marketing and advertising, in which the team wants to establish a possible plan and build a forecast on the success of KFC, especially in the sale of the main ...
Read Text
Integrated Marketing Communication - the Vindolanda Trust
The paper "Integrated Marketing Communication - the Vindolanda Trust" is a perfect example of a marketing case study. Situated in Hexam, Northumberland, Vindolanda is a thriving UK-based archaeological site and museum that is run by Vindolanda Trust, which is a charitable trust. The Trust’s funding originates from visitor’s contributions and grants and donations from private entities and charities. To continue operation, the company has to attract more visitors and increase revenues from ...
Read Text
Integrated Marketing Communication - Case of Coca-Cola
The paper "Integrated Marketing Communication - Case of Coca-Cola" is a great example of a case study on marketing. Marketing is the process through which planning and execution of conception, pricing, and promotion of commodities to create exchanges that satisfy organizational and individual objectives. Integrated marketing communication refers to the control and management of all market communications. It involves ensuring that brand positioning, personality, and messages are synergistically delivered ...
Read Text

Marketing Communication Essay Examples

On this site, you can break the myth that writing a masterpiece of a Marketing Communication essay is a task that only a specially trained person can do. In fact, a typical Marketing Communication essay example can be processed by every student. Understandably, there are many services out there to help you write your ideal Marketing Communication essay. But with examples of essays on our website, you can try to write yourself, and only then ask for help in writing a Marketing Communication essay from a professional author. As you surf the Internet looking for the right example of a Marketing Communication essay, you will find so many examples that do not quite resemble the essay you would like to write. The fact is that writing a Marketing Communication essay is somewhat different from writing any other. This fact is very important to consider when drawing up a plan for writing your essay. Later in this article, we will explain to you exactly how you need to correctly approach writing a Marketing Communication essay and which examples should be looked at first.

In fact, the situation with examples of Marketing Communication essays is somewhat different. Writing a Marketing Communication essay requires an in-depth assessment of a topic from a variety of perspectives, taking as examples the critical and philosophical aspects that accomplish the goal that your professor has set for himself. Of course, you will get enough creative input while writing this essay. You need to understand that you will have to explain to the person who is reading the essay why and how this or that material was used in your essay. In the meantime, there is no exact answer how to create the perfect essay of this type. One of the right strategies is to find a balance between your subjective opinion and logical criticism through storytelling.

The features of the analysis have remained unchanged for many years in Western colleges and universities. Elements such as characters, plot, setting, tone, structure and symbolism remain vital in creating a good and impressive essay. Marketing Communication essays should not be confused with reflections or article reviews, because they give a completely different result. In a Marketing Communication essay, you should focus on examining a topic in terms of important features used in a given area of ​​business. Your goal is to decipher all this with the help of such a variety of techniques as allegory, figurative language, metaphors and shifted plot structure like in-medias res.

The process of writing a Marketing Communication essay can be challenging and time consuming. Our website contains tons of free sample Marketing Communication essays to help you better understand what type of document it is. Discover them today, using our service completely free of charge, to help you write the perfect copy the next time you need it.

How to Write a Marketing Communication Essay

When taking a business course at your institution, expect to have at least an intermediate level of academic writing. This means that you still have to write a basic essay that moves on to fairly complex essays with a structural and contextual point of view. One of the main problems that can arise is that you do not know how to write the way the professor wants. They will give you books as source material, without explaining what to do step by step, putting forward only general essay requirements that must be met. You can rewrite analysis from Goodreads, but that's not what you expect from your academic skills.

Before you start writing your actual essay, we recommend that you brainstorm and prepare for a good start. There are at least three ways to start a Marketing Communication essay correctly. They include the following points: Time is an important resource. Postpone all trips the day before the deadline to write your essay. You will panic and all thoughts will only be about the trip. We recommend that you devote at least one week to writing an essay. Be sure to break your work into several parts and write the planned part daily.

Find a good Marketing Communication essay template. This will make it much easier to get started, as you will already have a properly formatted essay template. This is a great way to get an idea of what the future of your essay will look like, saving you a huge amount of time complying with technical writing requirements.

Be sure to prepare a bulleted list. A good tip is to jot down some ideas on paper before you write, because they can easily get lost while you are busy with another process. Ideas that come up after reading additional literature on your essay topic will form the bulk of your essay, so don't waste them.

Here are some tips from us regarding the very process of writing a Marketing Communication essay:

Remember, you need to proofread and edit the final version of your essay to be visually correct

Structure of Marketing Communication Essay

Marketing Communication essay writing begins with writing a thesis on your topic. This is an important point because you reflect the general idea of the essay you are about to write. This is the main argument that determines the direction of the essay, not allowing it to be just a collection of unrelated sentences. Usually, in the task you are given hints. This makes the process of creating a thesis much easier, because you should definitely create it with an explanation of why you think so, and not just yes or no.

The next step is to come up with and write a title and introduction. It should be like a “gateway” to all the work you are about to do. You need to understand that the title should indicate what is the subject of analysis in your Marketing Communication essay. The title should contain the author's name and text. The title should be informative and concise. A good approach is to use a quote from a famous person or literature on the topic, followed by a colon with an explanation, author's name, and title. The introduction is an equally important next part that provides a quick overview of all the upcoming arguments in your work. The introduction includes an abstract at the beginning, a summary of the entire essay in the middle, and a start with a related idea that narrows down to the end of the introduction. Start your introduction with a general statement in which you say what business goal you are considering and what you want to say is important about the topic. Use a technique called a pointer. It helps show what will happen in the main body of your Marketing Communication essay.

The text of a Marketing Communication essay should be placed between the introduction and conclusion. The structure of a Marketing Communication essay is similar to many other types of essays. It usually consists of five paragraphs: an introduction, three main paragraphs, and a conclusion. Each paragraph of the main text should be on the same topic. For example, in one paragraph you look at the structure of the company, and in the other, the business performance or the place of the company in the global market. Each main paragraph should begin with a sentence on the topic, in which all thoughts are gathered around one idea. Good topical sentences allow readers to understand the whole point of a paragraph, introduce new arguments, and connect to other paragraphs.

Your conclusion shouldn’t introduce any new quotes or evidence from the literary work. It’s purpose is to wrap up the essay in general, summarizing the findings that you had. You need to emphasize how significant they are to understand the reading from the perspective of your thesis. Conclusion is basically a reversed introduction. You begin with supporting your thesis based on the findings from the body, later moving to open questions about other possible meanings hidden by the author. Your Marketing Communication essay should not conclude with new quotes or evidence from related literature. Its purpose is to summarize your essay as a whole, summarizing all of your findings. You must emphasize how important they are in order to understand what you read from your point of view. The conclusion is essentially a reverse introduction. You should start by confirming your thesis based on the research results in your Marketing Communication essay, and then move on to other possible conclusions that the author hid in his essay.

How to Choose the Best Marketing Communication Essay Topic

The choice of a Marketing Communication essay topic should be clear and appropriate to the chosen business issue or company being monitored. Colleges and universities recommend students to choose from a variety of Marketing Communication essay topics. The second option is when the student himself comes up with his own topics and specific types of Marketing Communication essays. The topics of such essays should be original enough and not too narrow to allow you to reveal the main question or meaning.

You should consider that you need to choose a topic according to the type of Marketing Communication essay you are going to write. There are narrative, reasoned, comparing and contrasting, explanatory and other types of essays that are relevant to the topic of business. It is worth remembering that these types of essays have different requirements, so it is better to choose the final title of the topic in accordance with the specifications.

One of the strategies that you can follow is to choose three good topics that fit your essay type. Do the quick research on the supplementary materials that will help you write it. If you see that there aren’t enough sources around the web or on your hands that will help you to render a good paper in optimal time, then move to the next topic. If you see that the topic appealing to you is too broad, make it more specific by narrowing the idea expressed in it. All that is left is to choose the strongest one that is easy to approach from several perspectives, available sources and their preciseness.

A good strategy you can use is to choose three good topics that suit your type of Marketing Communication essay. You need to do some quick research on additional materials to help you write it. If you find that there are not enough resources on the Internet or in your hands to help you prepare a good article at the optimal time, skip this topic and move on to the next one. If you see that a topic that you like is too broad, choose something more specific about it, narrowing down the idea expressed in it. All that is left is to choose the strongest one, which is easy to approach from multiple points of view, available sources and their accuracy.

It is worth remembering that the topic you choose should be of interest to you in the first place. The whole Marketing Communication essay writing process will be easy if you like the essay topic. Plus, you will be able to put your thoughts in when you write your essay. The right questions will surely arise in your head as soon as you find the answers to them.

Contact Us