Essays on LG TV vs. Samsung TV Marketing Design and Innovation Case Study

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The paper "LG TV vs. Samsung TV Marketing Design and Innovation" is a great example of a marketing case study.   Innovative marketing and design are like salt of signaling the best product message to the customers both economically and efficiently since they involve utilization of the most creative and brighter product development and promotions. Innovation involves having the best solution that meets the new business requirement after exhausting the existing business needs through effective and efficient products, processes, technologies, as well as ideas. Making the products have the best quality appeal does extend to designing a product to suit the changing needs and awareness in an innovative manner.

With the modern business that has been engineered by technological advancements companies such LG and Samsung take the central role in magnifying their marketing prowess through effective, efficient, and innovative marketing and design (Yang, & Lee, 2012, p85-9). The competitive forces in the market revolve around the level of business strategy in the market environment. A business-driven change is best addressed by marking well the opportunities and focusing on the positioning upon changes that result from both internal and external conditions.

The internal environment changes are best addressed by the strategic orientations on organizational strength and competencies. In this case, therefore, the sources of the competitive advantage in the market are the resources and capabilities. Strategies are thus to be devised to exploit any advantage that can make the firm to compete fairly in the market. This paper analyses the competitive outlook in terms of marketing design and innovation between LG TV and Samsung TV (Bae & Chang, 2012). As a leading electronic firm’ s, their product designs and development is of high impact in the market and based on the trends, very significant for their technological advancing benefits.   Since 2011, LG has advanced its smart TV products offer viewers around the world a large range of streaming video services that include videos, quality image, quality sound, and better 3D quality accessible through the LG Smart TV interface (Minoli, 2010).

Notably, the company has stamped its position as among the top electronic firms that lead in the world in producing flat-panel TVs and home entertainment products.

In one way or another, the growing popularity of Smart TV and 3D TVs has energized marketers of many products to advertise their products on smart TVs. The Smart TVs grab the total attention of the customers through their displays of attractive adverts that also very interactive. The attention given to the smart TVs tends to benefit the big electronic firms such as LG who expect the trend to continue driving the business growth over the next decade forecast (Bae & Chang, 2012). The strategic focus of LG products is developed on the LG’ s critical design capabilities in the growth pattern of becoming the best electronic producers of excellent design in terms of their concepts, style, interface, as well as finish.

Dominating the market in the United States, Canada, U.K. , Germany, and other countries in the world, LG TV has become the wall of entertaining and interactive brands made easy through the Smart TV applications. LG marketing team understands that in order to survive the competitiveness of the electronic industry, an industry pivoted by technology, the firm has to take advantage of its dynamic capabilities that act as the firm’ s assets in the sense that they help reconfigure the company’ s resources and the abilities (capabilities) in the best response to changes in the environment (Minoli, 2010).

This is the case when the firm identifies the changes, seize the opportunities available, and transform the resources in order to retain its competitive advantage in the business. In order to survive the changing technological sequences that change the market situations, LG has always been relying on the programmes of constant improvement in their product offers such as design and research, especially on LG TV that has pursued a premium business strategy to participate in the lucrative need for high-valued household electronics (Bae & Chang, 2012).

LG makes simpler, fairly expensive gadgets and products that have more improved features. The positioning, in this case, has made the company take a great opportunity as an innovative technology firm with a zeal for design.


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