Essays on Marketing Environment of Baxter Organic Bakery Case Study

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The paper "Marketing Environment of Baxter Organic Bakery" is a perfect example of a case study on marketing.   Baxter Organic Bakery is a new organic bakery specializing in healthy, convenient, and tasty products based on the use of organic flours of the highest quality that produces no gluten. In the past few years, the demand for these products increased since doctors have begun to diagnose food allergies correctly. The company will assess its environment by scanning both micro-and macro-environmental factors to identify various factors affecting the business. Baxter will be offered a wide range of products to its customer which will include spelled loaves of bread, muffins, and pastries.

The company will focus on three distinct segments, namely; allergy group, doctor group, and, dieters group. To market its products, the company will use the 4ps. 1.0 Introduction Baxter Organic Bakery is a bakery located in Adelaide South Australia which will be specializing in whole grain, gluten-free, dairy-free, and egg-free products. Over the past few years, there has been an increased demand for products specifically targeting people with allergies. This is a niche market that has not been served before.

There has also been advised by doctors for people to watch their weight by eating nutritious food while doing away with junk food. Moreover, with the increased levels of lifestyle diseases, doctors are advising patients to eat whole grain foods. Baxter Organic Bakery intends to create a solid relationship with its customers by creating an atmosphere where clients are comfortable and feel the urge to frequent our joint regularly. We are very sensitive to the population of allergy sufferers who have been overlooked for a long time.

We are seeking to find a fair profit just enough to keep our company financially stable and to compensate our employees fairly.   This report comprises a market analysis that reviews the market and the industry and marketing strategies which segment the market and recommend a marketing mix for the product. The report also has recommendations based on the whole report.  

References

Heart Foundation ( 2014), Data and Statistics. Retrieved on 26th January 2014 from http://www.heartfoundation.org.au/information-for-professionals/data-and-statistics/Pages/default.aspx

Kausman R. (2014), Weight loss dieting facts. Retrieved on 26th January 2014 from https://www.ifnotdieting.com.au/cpa/htm/htm_article_view.asp?id=126

Moller, K. (2006). The Marketing Mix Revisited: Towards the 21st Century Marketing by E. Constantinides. Journal of Marketing Management

NSW (2014). Allergy and intolerance. Retrieved on 26th January 2014 from http://www.foodauthority.nsw.gov.au/consumers/problems-with-food/allergy-and-intolerance#.VMPsEiw7Vi9

Palmer, A. (2004). Introduction to Marketing - Theory and Practice, UK: Oxford University Press.

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