Marketing Management Essays Examples - Free Topics and Samples on Marketing Management

Marketing Management and Planning
The paper "Marketing Management and Planning" is a great example of a Marketing Term Paper. This report a continuation of the situational analysis of Samsung Electronics aimed at creating a marketing plan that would ensure the company addresses its major issues to enhance its competitiveness. The situational analysis identified some issues that need to be solved. First, Samsung has a limited online presence and therefore needs to promote its brand using online tools such as social media and website. ...
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Marketing management
Quick Books: Environmental Scan: Quick Books Quick Books is an example of an accounting software package, which is marketed and developed by Intuit. Intuit is a company that was formed in 1983, and the founders of this company are Tom Proulx, and Scott Cook. The first software package that the company developed was Quicken, and based on its success, the company decided to develop a similar software package that could target small scale business owners (Burns, 17). Furthermore, the company did not ...
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Understanding Strategic Marketing Management
The paper "Understanding Strategic Marketing Management" is a great example of a Marketing Case Study. Brisbane Mother’s Day Classic is an annual event that is held with a resolution of enlightening the masses about breast cancer. However, its primary function is in the solicitation of funds that are used in medical research on cancer. This piece of work seeks to come up with an appropriate event promotional strategy that will be used in the planning and organizing for the event. First, a critical ...
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International Marketing Management
The paper "International Marketing Management" is an outstanding example of a marketing article. Fresh Direct Services employs several strategies to create and capture customer value. One strategy is to carry out proactive brand management. The management carries out this activity through the employment of a broad range of promotional concepts with a view to enhancing the customers’ attitudes and perceptions of particular products. The idea is to ensure that brands of the beverages remain ...
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Marketing Management and Marketing Controlling
  The paper "Marketing Management and Marketing Controlling" is a great example of a Business Case Study. The Australian economy has witnessed phenomenal growth in the past decade from different industries with specific growth coming from the mining industry. However, the recent analysis outlines an economic boom in other sectors of the Australian economy with a focus on agribusiness, tourism, healthcare and education sectors in the next 25 years. As a result, more skilled, temp and semi-skilled ...
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Advertising And Marketing Management
The paper "Advertising And Marketing Management" Is a perfect example of a Marketing Assignment. This assessment takes a look at Thomson’s GBP 5.5 million advertising campaign. Thomson Airways is the largest charter airline in the world with destinations ranging from Asia, North America, Europe, Ireland, and the United Kingdom. A rebrand from the former First Choice and Thomsonfly Airways began official operations in 2008. Thomson decided to engage in a GBP 5.5 million advertisement campaign ...
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SportUNEs Strategic Marketing Management
The paper "SportUNE’s Strategic Marketing Management" is a good example of a marketing case study. A strategic plan is a document that outlines the mission, vision, and objectives of an organisation and how it intends to get there given the competition and limited resources. The plan can be prepared in regard to the whole organisation, a department, or any section of the organisation’s structure. In this paper, the strategic marketing plan for SportUNE is analysed. The plan outlines SportUNE’s ...
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Business-to-Business Marketing Management
The paper "Business-to-Business Marketing Management" is a great example of a Marketing Case Study. Business-to-business (B2B) denotes the business transactions between businesses rather than businesses and consumers. B2B marketing places emphasis on the creation of value to the customers and as a consequence, creation of financial value to the company rather than just selling the products. As established, effective business clients often depend on methods that seek to overcome the tendency for opportunism. ...
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Marketing Management for Construction Project
The paper "Marketing Management for Construction Project " is a perfect example of a management case study. This construction project is focussed on the conversion of a former workshop into a three-bedroom bungalow. Therefore, the client so desires that the design of the forward-facing dormer roof windows be changed from the normal tile and timber roof to an entire glass one. There is a need for a permit to be obtained that will allow this design to deviate from the normal design of that area to ...
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Marketing Management at Radiohead
Generally, the paper "Marketing Management at Radiohead" is an outstanding example of a marketing assignment. Basically, a value chain refers to the process through which a company’s product moves from the initial development up until they are sold or serviced to the people. The process is systematic. Specifically, the online value chain does demonstrate the manner in which a brand can harness the strength of online content marketing so as to build the kind of trust that is necessary to ...
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Hospitality Marketing Management
The paper entitled "Hospitality Marketing Management" is a wonderful example of a Marketing Case Study. Higher education, especially at the university, is a dream of every student and parent. Both the students and parents consider that university is where ones’ dream career comes true (Mahmood, 2013, p.79). In addition, the student believes that university is where they will meet new people and creates friends who can positively influence their career as well as social life. However, Mahmood ...
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Marketing Management of Apple
The paper 'Marketing Management of Apple" is a good example of a marketing case study. Public opinion is a collection of opinions of many people and the sum of their view. Public opinion can be influenced by public relations and political media and mass media use their advertising techniques to get information out and change the minds of individuals. As for the case of apple, public opinion that almost brought down the business was as a result of public relations was wanting and thus the public opinion ...
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Marketing Management - Outer Beauty
The paper "Marketing Management - Outer Beauty" is a great example of a marketing case study. Changes in the marketing function and operations have led to the emergence of new marketing perspectives and approaches recommendation in the market. One of the strategically recommended changes is the expansion of the marketing strategies elements. As Khan (2014) argued, currently, the marketing mix has its seven elements as price, product, promotion, place, people, process, and production. However, ...
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Feeding the Marketing Management and Planning Process
The paper "Feeding the Marketing Management and Planning Process" is a good example of a literature review on marketing. Before settling on the ideal marketing objectives to use in any organization, the marketers need to understand what the objectives really are, and their role in the marketing activities. According to McDonald (2007, p. 275), marketing objectives quantify the products or services that an organization markets, and also highlight the market targeted with the product. Without clear ...
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Effective Marketing Management of Qatar Airways
The paper "Effective Marketing Management of Qatar Airways" is an excellent example of a research paper on marketing. Contemporary businesses and organizations both local and international, profit and non-profit-making and both small and large are hard-pressed to produce quality, the first time and more importantly every time (Pride & Ferell, 2011). This is because of the changing needs and expectations of the global consumer which has been influenced by the advancement in technology and ...
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International Trends in Marketing Management
  The paper "International Trends in Marketing Management" is a wonderful example of a Marketing Case Study. Kingfisher Airlines is the largest airline in India. It is based in UB City, Bangalore, with its head office being in Andheri, Mumbai. Its parent company is United Breweries Group and which has a stake of 50 percent in the other low-cost carrier, Kingfisher Red, which was formerly known as Air Deccan. It was established in 2003 but it started its commercial operations on May 9, 2005, ...
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Principles of Marketing Management: Case of Twinings
The paper "Principles of Marketing Management: Case of Twinings" is a great example of a case study on marketing. R. Twinings and Co. Limited, through its marketing management, plans to change the flavor of Earl Grey to added lemon and more bergamot to make its tea more wonderful and offer strategic insights on how to position the company and its products so as to be more competitive during the period of Christmas 2011 in Hull. However, the strategic market plan is expected to increase the company’s ...
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Coles Supermarket's Marketing Management and Planning
The paper “Coles Supermarket’s Marketing Management and Planning” is an engrossing example of a case study on management. It is an apparent fact that Coles Supermarket in Australia operates in a highly competitive business environment. This is with core competition coming from Woolworths which commands almost 42 % of the market share in the country. Additionally, it is imperative to note that the retail industry in Australia has transformed with the advent of new technologies that ...
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Marketing Management That Etihad Airways Has Adopted
The paper "Marketing Management That Etihad Airways Has Adopted" is a perfect example of a marketing case study. Etihad Airways is a United Arab Emirates airline founded in 2003 (LLC Books 2010, p. 11). Abu Dhabi-based has emerged as one of the fastest-growing airlines in the world. The airline flies both Boeing and Airbus airplanes with a fleet size of 128 (Etihad Airways 2016). Etihad operates both passenger and cargo services and is the second-largest airline in the UAE. The company currently ...
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Marketing Management - Wallace Bakery Company
The paper 'Marketing Management - Wallace Bakery Company " is a good example of a marketing case study. The significance of a marketing consultant cannot be underestimated in a business organization. As such, those organizations that really means to realize profit and at the same time maintain the competitive advantage must seek the knowledge of marketing consultant. Marketing consultant, therefore, closely work with companies in creating and implementing marketing strategies (Young 2010, p. 3). ...
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