The paper "Marketing Management of Oman Cement Company" is an exceptional example of a business plan on management. Oman Cement Company is a major cement manufacturing company in Oman. Oman Cement Company roles include the manufacture and sale of cement among other related products. It is second among the two key cement selling and manufacturing companies in Oman. The company is listed publically, which is the second-largest cement manufacturing company in the country. The competition the company faces is mainly intense due to the foreign competition they face. However, the marketing plan intends to propose new strategies while improving the existing to ensure the company remains among the top-selling cement companies in the country. Oman Cement Company (OCC) was established in 1978 during a year when the country supported Oman projects.
The company has grown steadily were in 2005, it reported that it owned about 33 million shares and has since then grown continuously. The mission and vision of the company are to ensure the company fulfills and meets the cement demand in the country while creating jobs for the people of Oman.
The company also has the vision to own resources such as water, finance, and gas electricity among others, which shows one of the strategic goals of the company. The marketing plan begins by analyzing the situation of the company internally and externally. The marketing objectives will be evaluated, where through the marketing strategies the plan will be developed to ensure the company remains among the top-selling and profitable cement manufacturing companies in the country. More importantly, the plan will provide a budget and marketing plan implementation process, while evaluating recommendations to guarantee the growth of the company. Situation Analysis The situation analysis is conducted by evaluating the internal and external situation of the business.
The PESTEL analysis will be used to provide the external environment of the business and the competitor analysis. The SWOT analysis will be used to provide an internal outlook of the company.
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