The paper "Marketing Management - Delmont Private Hospital" is a perfect example of a marketing case study. Delmont Private Hospital is a medical institution that prides itself in offering the best medical service. Having been in the business for a long period of time the business for the private hospital seems to have slowed down something that has necessitated a stock-taking to find out the problem. In the course of the analysis, it is evident that this is a business entity that has great potential only if the company changes its approach especially in terms of market positioning and products.
In so doing the company is definitely bound to boost its sales and profits as well. Medical services are always demanded something that points out to the amount of business available to Delmont Private Hospital. Introduction In this paper, the focus will be on the market performance of Delmont Private Hospital. This is because of the constant fluctuation in the performance of the hospital in the market especially in terms of the profits they make and the client base they have. This fluctuation witnessed is manifested in the sense that the sales and demand for the Hospital services are not stable with the numbers always changing each and every month.
The paper aims to find out the reasons behind the fluctuating performance of Delmont Private Hospital in the market. The fluctuation is a trend that causes concern because if ignored could culminate in a disaster which the company may be unable to avert perhaps because it may be too late (Richardson, 1998). This, therefore, warrants an in-depth analysis of the reasons why the Delmont Private Hospital service demand consumption is not relatively stable and how this trend can be stopped.
To achieve these goals the paper aims to dissect the entire industry, the markets as well as the company’ s activities and environment in an effort to determine the real cause of the problem. Demand for hospital services is always high so the unstable performance of Delmont Private Hospital is a cause of concern that needs to be addressed urgently. Financial records will be analyzed as well as consideration of the macro environment in an effort to find the loopholes and seal this to ensure the company maintains its performance. Background information about Delmont Delmont Private Hospital offers a wide range of services ranging from outpatient to inpatient.
As a marketing strategy to concur the market they offer numerous services that market-specific so as to win over many clients. Elements such as the diversification of the services provided is a strategy aimed at ensuring the hospital is appealing to the market and thereby attracting more customers. Consumers are able to find the different services that they desire hence they remain loyal to Delmont Private Hospital.
Over the years due to the increasing client base the company has been forced to expand its operations and open many other branches in other regions in an effort to contain the client demands (Bessant, 1994). As the Hospital has expanded over the years the company has also diversified its services and increased their asset. When the Hospital started it had just a few ambulances, a single hospital with a few beds a few doctors and nurses. Some decades later the hospital has numerous branches with a medical staff of over a hundred and many more ambulances.
Though the company has tried to keep up with the market demands and constant changes, the past few years have seemed relative stagnation with time to time fluctuation in the performance. However, the demand for the services has not changed and it is this that necessitates a thorough look into the Hospital and how best to improve and grow its service demand and consumption. Delmont Private Hospital is a business entity that is able to make a lot only if steered in the right direction and with right strategies in place.
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