The paper "Marketing of Hilton New Delhi Janakpuri Hotel" is a wonderful example of a case study on marketing. In India, the hospitality industry has witnessed tremendous growth in recent years. There are several international hotels that have already been established in the Indian market and are still expanding gradually (Sharma & Sharma, 2007, p. 45). The boom in the hospitality industry has been greatly influenced by the development of the tourism and travel industry. The hotel industry depends largely on the arrival of foreign tourists, both business and leisure travelers. In 2007, domestic and international travelers formed a major clientele for this industry.
The Middle East recorded the highest escalation in the arrival of international tourists (46 million as compared to the 41 million in 2006). The opening up of India’ s aviation industry has also created exciting opportunities for the growth of the hotel industry (Sharma & Sharma, 2007, p. 46). The government of India has also taken several measures to boost the travel and tourism sector and this has, in turn, benefited the hotel industry. Some of the steps that the Indian government has taken include abolishing the 15 % tax on inland air travel, reducing the excise duty on aviation turbine fuel, removing a number of restrictions on outbound chartered flights and the restrictions relating to the size and frequency of the aircraft.
The opening up of India’ s aviation sector has created exciting opportunities since the airlines' transport almost 80% of the international arrivals. The hotel industry in the country currently has a supply of 110, 000 rooms although there still exists a deficit of 150, 000 rooms across various parts of the country.
In order to overcome this deficit, there are 60, 000 quality rooms that are going to be added, which are all in different stages of planning and development. The government has also approved over 300 hotel projects where nearly half of them lie in the luxury range. With all these measures put in place, India’ s hotel sector will definitely witness huge growth with the luxury sector expected to perform well over the years to come (Subhasis & Amit, 2008, 64). The following is a report whose main aim is to demonstrate the Hilton New Delhi/ Janakpuri Hotel, India based on the seven aspects of service marketing.
This report will provide an analysis of the hotel and conclude by suggesting various measures that the hotel can take in order to improve its competitiveness in the Indian hotel industry and provide better quality services to its clients in a more efficient manner (Mohinder, 2010, p. 558). The Hilton New Delhi Janakpuri Hotel is one of the 3,800 hotels that form part of the Hilton Worldwide brand of hotels. The Hilton Worldwide is well known for its quality service delivery and friendly staff.
The Hilton New Delhi Janakpuri Hotel successfully lives to these expectations due to its services and modern amenities (Mohinder, 2010, p. 557).