The paper "Marketing Plan in relation to MLC Advice Canberra" is an outstanding example of a marketing case study. Marketing is an important component in the success of any organization. Without effective marketing, an organization will not succeed in its operations since the competitive advantage of the organization will be low. It is important the marketing manager should be able to address the various issues which affect marketing function and come up with better strategies in which the organization can create competitive advantage. The marketing function helps to look at the changing dynamics in the market with the aim of focusing on the changes that affect the customers (Kotler & Brown 2013).
The main aim of marketing is to ensure customer satisfaction by providing products and services which help to satisfy the needs and demands of the customers. This will in turn help to improve the competitive advantage in the organization by attracting and retaining many customers. In this regard, a marketing plan should focus on the changes in the market like changes in technology and apply appropriate technology in marketing that will help to attract many customers.
A marketing plan also helps to ensure an organization creates a competitive advantage by effectively applying the marketing which includes the product, place, pricing and promotion (Kotler & Brown 2013). If these components are applied effectively, they will help to increase the competitive advantage of the organization as the organization will be able to satisfy the demand of the customers. It is therefore for any organization to design an effective marketing plan which can help the organization to achieve its competitive advantage and achieve its goals and objectives.
In this essay, therefore, the main elements of the marketing plan will be discussed like the SWOT analysis, marketing objectives and the environment that can impact on the operations of the business. Finally, recommendations will be given based on the marketing mix. Marketing objectives For an organization to be able to be competitive in the global market, it should be able to develop a competent team which will help to develop effective marketing plan objectives. The objectives act as a guide to all operations of the organization especially when marketing the products and services of the organization (Fifield 1998).
The objectives should be systematic, measurable, attainable, realistic and timely. This implies that they should be assessed and quantified over a given period of time and if they have not been achieved then there is need to identify the reasons why the objectives were not achieved and this will help to develop better objectives which can be achieved by the organization. The following are the main objectives of a marketing plan. The first objective can be to increase the market share by 40% in the target market by the end of three years when the marketing plan becomes operational (Hatton 2000).
This implies that the organization should be able to achieve a market share of 40% when the marketing plan becomes operational. After [the end of the three years, the market will be assessed to determine what the organization has achieved at the end of the three years thus this objective is SMART. Another objective can be to achieve 70% of the product awareness in the market in the first two years when this marketing plan becomes operational (Hatton 2000).
This can be achieved by developing effective marketing strategies which will help to create awareness of the company’ s products in the market. For instance, vigorous promotions can be done to sensitize the customers on the availability of the products and services in the market.
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