Essays on Marketing plan for Thurya Satellite Telecommunication Company Case Study

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The paper "Marketing plan for Thuraya Satellite Telecommunication Company" is a great example of a case study on marketing. It is a high-level summary of the marketing plan. The objectives of this business plan are to identify the steps that would be undertaken to achieve the maximum number of subscribers and airtime generation for the MSS market in Nigeria. This the company aims to attain by Achieving the desired number of subscribers and airtime for 2007 through partnership management with our service providers in the country. Acquiring new Service providers in Nigeria. Solving pending issues. 2.

Company profile: Thuraya Satellite Telecommunications Company is a regional mobile satellite system that provides satellite telephone services to a region covering more than 110 countries. Thuraya offers satellite-based telephony through a dynamic mobile phone that combines satellite, GSM & GPS. Thuraya was established in April 1997 in UAE, as a private joint-stock company. The shareholders of the Thuraya are twenty-one prominent national telecommunications operators and investment houses. Thuraya was established to meet the demand for seamless coverage of mobile telecommunications. Its mission is to provide uninterrupted, telecommunications services to a vast region inhabited by 2.3 billion people.

Thuraya offers cost-effective satellite-based mobile telephone services to nearly one-third of the globe. Through its dynamic dual-mode satellite handsets and products, Thuraya enhances freedom of movement and connectivity. Thuraya’ s US$1 billion regional mobile telecommunications via satellite (GMPCS) system helps meet the need for affordable, high-quality mobile phone services to urban hubs as well as remote communities. Through a partnership with leading national telecom and mobile communications companies, Thuraya provides blanket coverage to more than 110 countries in Europe, North, Central Africa and large parts of Southern Africa, the Middle East, Central, and South Asia: a landmass inhabited by an estimated 2.3 billion people.

Thuraya’ s services are available through service providers in each market, a list included in the store's locator on its web page Subscribers can access Thuraya’ s mobile satellite system through service providers, who are either be national GSM network companies or local telecom operators. Thuraya in fact, complements national GSM networks, allowing subscribers to remain connected to their national mobile networks, and to access Thuraya’ s system whenever their preferred national network is out of reach. Thuraya offers satellite, cellular (GSM) service and location determination system (GPS) in a single dual-mode handset that is lightweight, elegant and easy to use.

The dynamic handset offers voice, data, fax and short messaging services. Thuraya was founded in the UAE in 1997 by a consortium of leading national telecommunications operators and international investment houses. The turnkey project was built by US satellite manufacturer Boeing Satellite Systems formerly Hughes.

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