The paper “ Burton's Musical Jacket Looks Good, Sounds Better" is a dramatic example of a case study on marketing. Burton is a large company that deals in a multiplicity of products including audio devices, multifunctional cameras, cars, and global positioning system devices, toys, robots, gaming devices, hardware devices such as laptops and netbooks, home and kitchen devices, home cinema equipment, all sorts of printers and scanners, computer software devices and sports and fitness equipment (Pocket-Lint). The company’ s mission is to be a global leader in the production of high-quality products tailored to meet customer specifications.
This mission is however hampered by high competition mostly from unscrupulous businesses that deal with counterfeit products. Company overview and the mission statement the CompanyBurton deals in a variety of products including audio devices such as iPods, MP3 players, speakers and radios (Pocket-Lint). It also deals in a wide variety of multifunctional cameras such as compact cameras, DSLR cameras, and other camera accessories. Burton also deals in cars and global positioning system devices, toys, robots, gaming devices, hardware devices such as laptops, keyboards and netbooks, home and kitchen devices, and home cinema equipment such as DVD players, projectors and televisions.
Others include all sorts of printers and scanners, computer software devices and sports and fitness equipment such as swimming costumes, footballs, and cycling equipment, which are available in the company’ s catalog. The name of the company’ s latest product was derived from the company’ s name, Burton. The company’ s mission to be a global leader in the production of high-quality products tailored to meet customer specifications is driven by the desire to satisfy the customer and put the customer before any monetary benefits for the company, which are among the company’ s objectives. Introduction to the projectBurton has released its latest product, the Burton Musical Jacket, which not only looks good but also sounds good.
The jacket has a design suited for boarders. Its additional features include built-in speakers that are waterproof, a quality that is appropriate for boarders who like going out to any type of weather. The jacket also contains a carrying case to hold an audio player and is compatible with modern devices such as iPods and MP3 players that utilize a 3.5-millimeter jack for the headphone.
Additionally, the jacket contains a dedicated contour hood with removable speakers, a nest pocket goggle for goggles, nice handwarmer pockets, and a sound pocket that incorporates a headphone port. The multiple-use jacket comes in a variety of colors, i.e. red, white and black The Burton Musical Jacket has a life cycle of three years after which production will cease. It will be sold and distributed Australian market although some components or entire products may be produced overseas. Product descriptionThe Burton Musical Jacket has many unique features that make it not only look good but also sound good.
Its water-resistant speakers are designed to be used by boarders in all seasons. The jacket is fitted with a carrying case in which users can fit their audio players and has a system that is attuned with MP3 players and iPods. All these devices can use a 1.5-millimeter jack pin that is included in the system for headphones. The jacket’ s dedicated contour hood ensures that a user is covered at all times and has a good feel of the hood’ s far lining.
Other additional features of the jacket include a sound pocket fitted with a headphone to facilitate a personalized enjoyment of music; a pocket to carry goggles, and well-zippered pockets for warming hands. The pockets are fitted with a micro-fleece lining to ensure that the user enjoys the feel around hands (Pocket-Lint).