The paper "Marketing Plan for D J Miles & Co Ltd" is a wonderful example of an assignment on marketing. D J Miles and Company Limited is a family business run that deals that has a well-established art of tea blending. The history of tea blending within the Miles family goes back to 1888 when Henry Miles started a tea blending business in Birmingham. D J Miles & Co Ltd was incorporated in 1974 by Derek Miles and Norman Halls. The head office is located in Porlock, Somerset, where the roasting and packing of coffee takes place.
Tea blending and packing are carried out in Minehead, Somerset. The staff comprises of 36 employees. Derek Miles and John Halls are members on the Board of Directors. John Halls, son of Norman Halls, is the Managing Director of the company. Key performance indicators The following are the company’ s keys to success in this business. 1. Strategic locations - visibility, high traffic pattern, convenient access (in the Heart of the West Country). 2. Quality products - fresh coffee beans, clean equipment, premium serving containers, consistent flavor. 3.
Friendly employees - cheerful, professional, articulate. 4. Finest status - word-of-mouth advertising, promotion of our community mission of charitable giving Executive Summary D J Miles & Co Ltd is run by the Miles family. The company is a tea and coffee merchants based in West Somerset. The company tastes, buys, blends and packs its own brand of tea 'Miles Tea', in Minehead and emphasizes on the provision of quality services where grounding and roasting of coffee are done and packing done in Porlock. The company has a factory shop at The Vale Yard in Porlock where it supplies numerous businesses throughout the South West of England which includes pubs, hotels, supermarkets, and delis since 1888.
The business is centrally located in West Country the West Country and has an operational experience of 100 years and beyond in using the finest ingredients in tea blending and coffee roasting. Coordination of marketing activities is done by Richard Knight who is the organization’ s Marketer/Designer where he manages the sales forces. The company has a network of independent distributors and a fleet of their own delivery trucks. The company’ s in-house tasters in Minehead does each unique blend of tea is created.
Local West Country water is used for tasting, to give accurate results which ensure that the true characters of the teas are assessed. A tasting is always done on more than 100 different teas before choosing a suitable tea for a particular blend. In Porlock, located in the Exmoor National Park, a wide range of coffees from around the world are roasted, ground (or left in whole bean form) and packed using sophisticated coffee roasting equipment. The company is dedicated to purchasing the finest tea and coffee, the blending/roasting and packing of the tea/coffee are carefully done thus ensuring quality products.