The paper "Marketing Plan for Treemendous Landscapes Company" is an outstanding example of a marketing case study. Treemendous Landscapes is a company that is located in a highly competitive environment. However, the company offers unique products and they are cheaper compared to two of their main competitors: Melbourne Total and Liz Filmer Landscaping. Requirements of customers differ, thus the company has strategically segmented the market to pinpoint the appropriate target market. The strategies that will be used to segment the market are socio-demographic and psychographic. Nevertheless, micro and macro-environmental forces play a major role in shaping the way that the Treemendous Landscaping operates. 2.0 Marketing Objectives The main marketing objectives of Treemendous Landscaping are (within one year, which is composed of three phases): Increase the market share by 5% in each phase (at the end have a market share of 15%) Increase the number of sales by 20% (first phase 6%, a second phase 6% and third phase 8%) Increase the number of revenues at the end of the year by 23% Increase the awareness of the products that are offered by Treemendous Landscaping by 15% Improve the quality and quantity of the services that are offered 3.0 Marketing Mix Strategies The marketing mix is an important component in determining the decisions that are made by marketers.
Marketing mix brings into consideration the components of 4Ps that include price, product, place and promotion. Utilising the appropriate market mix is defined by the way that the company should view and understand the strategies that will improve the Treemendous Landscaping. As from the objectives, the aim of the marketing plan is to improve the position of the company relative to the competitors, products and customers.
Thus, the company will have to utilize some competitive strategies to ensure that they expand their market share, increase the awareness of the company’ s products and increase the amounts of revenues. Hence, the company will be forced to use offensive and defensive strategies to ensure that they obtain the goals/ objectives in their marketing plan (Allred et al, 2007). Price This is only the revenue-generating component within the 4ps. Pricing is the process in which a product or service is given a monetary value. Determining the right price will improve the view of the products that are offered by Tremendous Landscaping relative to the competitors’ price.
Tremendous Landscaping will employ the use of cost-plus pricing and penetration strategy. Penetration strategy is charging a price that is artificially low so that the company gain market share. On the other hand, cost-plus pricing in which the product cost is called and an additional amount is included that will represent the profits. Thus, balancing between the penetration strategy and cost-plus pricing will ensure that the appropriate price will be obtained that will ensure that the Treemendous products are competitive.
For example, the type of carpeting material, the labour cost and calculated profit will determine the price for a school playground landscaping (Weinstein, 2004). Product Market research is an important component that will assist in understanding the persons or parties that are interested in the products that the company is offering. Thus, market research will compare the requirements of the customers and the products that the company is producing. Hence, some questions that marketers may ask themselves are doing the product satisfies the needs of the consumers?
What strategies will be used to position the product within the given market? What are the differential advantages the product will have relative to competitors’ products? Moreover, other factors that shape the nature of the product are the quality of the product, packaging design, size and materials used. Nevertheless, the product lifecycle will determine the position of the product in the given market. Additional, other features that can contribute to the success of the product are the guarantees or warranties, maintenance cost and a life term of the product.
Hence, it is crucial for Treemendous Landscaping to determine and station a product that will be embraced by the customers and have better benefits over the competitors.
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