Marketing Plan for Nokia N8 from Nokia Inc - Case Study Example

This paper reviews the theory of brand personality and uses this theory to analyse the brand personalities of Apple, nokia, Samsung within the electronics industry, evaluate on whether the brands are reflective of their appropriate personalities to attract their target markets, and provide recommendations for one of the products.... Brand personality is a critical emotional part of a brand image aside from other parts such as brand culture, brand positioning, brand vision, or brand identity which are critical in building a brand image (Sung and Kim (2010:645)....

Currently, the company is being faced with a possible 7 billion dollars acquisition from Microsoft inc after a decline in the volume of its sales and revenues.... … The paper “nokia- in the Face of Avid Competition and Declining Sales” is a thoughtful variant of the research paper on marketing.... nokia corporation provides equipment in telecommunication, internet services, applications, music, digital media, and digital map information....

… The paper "The Customer Need To Be Satisfied by the nokia Lumia 930" is a perfect example of a marketing case study.... The paper "The Customer Need To Be Satisfied by the nokia Lumia 930" is a perfect example of a marketing case study.... One of the products offered to the Market by the nokia Company is the Lumia 930 series.... This paper, therefore, conducts a comprehensive analysis of the nokia Lumia 930 series through observing the various needs that the product satisfies the tangible and intangible features or attributes of this product, the service components available to the product and the most potential determinant attributes that make client s to choose it over the others....

… The paper 'Organization Development and Change' is a great example of a Management Essay.... Knowledge management (KM) refers to the process of effectively and efficiently using organizational knowledge for better and improved performance and decision making.... The structure requires that knowledge and information in the organization be captured, codified, and be effectively shared....

They include nokia, Apple, Microsoft, RIM and Google among others.... Apart from that, already existing competitors like Research in Motion, Motorola, nokia, Apple and Microsoft are really working hard to regain their market share.... Other critical players are nokia and RIM.... Here, it is the strategy put in place by the organisation's management that differentiates the company from its rivals in the industry.... The Company The emergence of Google is traceable from 1995 when Larry Page and Sergey Brin met at Stanford University....

… The paper "BlackBerry - Strategic marketing plan" is a good example of a marketing case study.... The paper "BlackBerry - Strategic marketing plan" is a good example of a marketing case study.... This was followed by nokia Smartphone in 1996 known as nokia 9000.... Blackberry Smartphone uses applications from the app store known as App World....