The paper "Sydney Dry Cleaner Services Marketing Plan" is a perfect example of a marketing case study. The Sydney Dry Cleaning Service is an individual business to be started in the Sydney city of Australia. The main services to be offered by the business will include garment alterations, dry cleaning, and laundry. For efficiency purposes, the services will be offered with regular home pick-up coupled with efficient and effective delivery services. A production facility for the business will be set up without necessarily having a retail shopfront because it will be covered up by the efficient delivery and pick-up services.
However, the company will purchase vans for picking and delivering items and the need for trained drivers will be inevitable. Customers will have a range of payment criteria to choose from. They will choose their preferred payment method either during each delivery through monthly or biweekly credit card billing. Contract customers will receive a report of their bills at the end of each payment period to be billed in their credit cards (Kerin, 2012). The Sydney Dry Cleaning business aims to provide its customers with a new door-to-door dry cleaning that surely will impress customers and attract bring in a new dimension in the dry cleaning industry.
Customers with tight schedules for work and private business and might not have more extra time will find this idea very interesting and will want to try it as services are taken to their doorsteps. With high quality and convenient services, customers are likely to maintain a partnership with the company. When the patronage continues for a considerable period, the company will eventually consider them loyal customers and consider offering them discounts.
With such services, loyal customers will most definitely recommend the company to their friends and thus increasing the business’ customer base (Kotler, Philip & Keller, 2012). With the great inflow of clients, Sydney Dry Cleaningreputation increases and thus translating to greater market share. Environmental Forces Technology Technology is very vital for the laundry industry as technology keeps on changing and bringing in new washing machines that are very efficient and time-saving. New methods of washing clothes may also arise and the business may suffer obsolesce (Olson & Hult, 2006).
Technology will also help in easing communication between the company and clients. Customers can also book for services using the internet. Government Regulations Compliance with government regulations is mandatory for any business, the Sydney Dry cleaner Services will seek to adhere to government regulations that touch on taxation, employment, health and safety, breach of contract, and competition policies (Hult, 2005). Legal Changes Just like any other business, the Dry Cleaner Service business faces challenges of being subject to and legal change introduced by the regulatory bodies (Trommsdorff & Steinhoff, 2006).
Changes in labor laws and employment policies, taxation policies, and advertising policies will force the business to shift from the pre-determined way of conduct. Social Cultural The socio-cultural environment is one of the most areas expected to affect the business by a large extend (Odies & Michael, 2010). The socio-cultural factors considered in this case include age distribution, levels of education, income levels, population growth, and expectation of society from the business. The business’ s policy will be to take care of the environment with which it is operating and uphold the culture of the people.
Members of the society will also have the opportunity for employment opportunities.
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