The paper "Trendy Pita Restaurant Marketing Plan " is a great example of a marketing case study. Trendy Pita restaurant is a new restaurant that intends to serve its customers with trendy, fresh and healthy pocket sandwiches. The restaurant will be located in Canberra in Australia. It intends to become the preferred lunch destination joint for students and locals in Canberra. The marketing plan is an extension of the business plan aimed at ensuring that the business plan is implemented successfully. The owner of the business is Anthony jobs and the business was registered as a Limited liability Company. Trendy pita restaurant target customers will be students and “ towners” of Canberra.
It will segment its market into two distinct markers where the first segment will be students and the other segment will be “ towners” . The Major competitors of trendy pita restaurant include on-campus food service, subway restaurant and hungry restaurant. To beat the competition and position its self in the market, Trendy pita restaurant will its competitive edges that will assist it to succeed in this industry which include a healthy menu and offering custom food alternatives. The marketing plan has further recommended a preferred marketing mix comprising of product, pricing, place and distribution.
The product should be appealing to first-time customers and as such a lot of attention should be paid to the packaging, position and delivering of the production. A market penetration pricing strategy should be adopted to gain a wedge in a highly competitive market quickly. Intensive promotional activities should be undertaken considering that it is a new product. The convenient distribution mechanism is also crucial if. Trendy Pita restaurant is to be successful.
The marketing plan has also made recommendations on financial projects for the first three years of operations. 1.0 Introduction Trendy Pita is a new restaurant that intends to serve its customers with trendy, fresh and healthy pocket sandwiches. Trendy Pita will be located in Canberra in Australia. Trendy Pita intends to become the preferred lunch destination joint for students and locals in Canberra. The restaurant intends to attract 35% new customers by the end of the first year and achieve profitability by the end of the second year. This report will carry out a market plan to clarify all the marketing elements of the business and put forward the restaurant's objectives, activities of the restaurants and those of its employees.
The marketing plan will draw on the business plan of the firm which started in details how the business will a business idea and transformed it into a commercially viable product. This marketing plan will focus on objectives, major problems or issues, company analysis, environmental analysis, competitor’ s analysis, target market, marketing mix, budget and financial analysis. Mission The mission of Trendy Pita Restaurant is to offer trendy, healthy, fine and tasty pocket sandwiches in Canberra Australia while ensuring quality customer services so that no customer will leave the restaurant dissatisfied. Keys to Success Some of the factors that we deem necessary to succeed in this industry include: Putting in place stringent financial control measures to keep the overall cost at the minimum Ensure adequate visibility.
This is important for every new business to ensure you are well visible to your new clients Offer high quality and affordable sandwiches. This is what will set the restaurant apart from those of the competitors.
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