Essays on Marketing Plan for New South Wales Transport Case Study

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The paper "Marketing Plan for New South Wales Transport" is a perfect example of a marketing case study.   New South Wales (NSW) transport which provides daily transport facilities to the people residing in the nearby areas is looking towards introducing a new electronic ticket by the name Opera for their Sydney commuters so that more awareness can be spread about it. For this New South Wales (NSW) transport has identified the internal strengths and looked towards mixing it with the macro environment so that marketing strategies can be found. This has helped New South Wales (NSW) transport to develop a marketing strategy and identifying prospective customers.

Since New South Wales (NSW) transport is aimed at all section of the society the transport company has decided to use all forms of advertising media. This will help New South Wales (NSW) transport to spread awareness. The company has further concentrated on the budget allocations and highlighted that the company is able to earn profits by their service of opera electronic tickets. New South Wales (NSW) transport has also looked towards having a time frame and ensuring control so that better services can be provided.

Moving ahead with the Opera electronic tickets will help New South Wales (NSW) transport to have more and more customers using the services and will benefit the economy over a long period of time. Introduction New South Wales (NSW) transport which provides daily transport facilities to the people residing in the nearby areas is looking towards introducing a new electronic ticket by the name Opera for their Sydney commuters so that more awareness can be spread about it. New South Wales (NSW) through their Opera tickets is looking towards ensuring that more awareness can be spread about the new tickets and people look towards using the services.

This report looks to present the situational analysis by further concentrating on the segment and target position that New South Wales (NSW) looks to aim at so that more and more people can be attracted towards it. Further, a marketing program along with the budget and implementation plan has been decided which will help to ensure that more and more customers are attracted to the new services. Situational Analysis This analysis looks to present the manner in which the macro and microenvironment are affecting the manner in which the transport system of New South Wales (NSW) will be affected and will help the management is making strategy by keeping those in mind (Czinkota & Ronkainen, 2004).

The analysis is Political: New South Wales (NSW) transport system which operates in Australia has understood the requirements of the country and ensured proper transport facilities for the people. Stability of the government and development of policies which support the growth of transport system in Australia has helped New South Wales (NSW) transport to ensure better strategies (Chew, Cheng & Lazarevic, 2006).

The support that New South Wales (NSW) transport receives from the government has ensured better policies and growth of the transport facility Economic: Since New South Wales (NSW) transport looks to provide transport services at competitive rates it is gaining prominence. Also, the fact that the Australian economy is slowly recovering from the aftershocks of recession will ensure that they are able to lure more and more people towards the transport facility and help people in their day to day affair Demographic: The social outlook in Australia has undergone widespread changes and the concerns for the environment will make people use services like New South Wales (NSW) transport as it will help to commute thousand of people together which will reduce environmental harm.

The change in the profile of the customers and looking towards a cheap and economical mode of transport will ensure that the social outlook matches with the ones provided by New South Wales (NSW) transport Technological: The rapid growth in technology has enabled that transport facilities like the New South Wales (NSW) transport system are able to integrate the new technology and provide better services to its customers.

Also, the fact that the new facilities look towards comfort and timely services will help commuters as it will ensure that the different groups are able to get better services and ensure higher customer satisfaction Environmental: The social outlook in Australia has undergone widespread changes and the concerns for the environment will make people use services like New South Wales (NSW) transport as it will help to commute thousand of people together which will reduce environmental harm.

The society can thus be contributed and saved from the rising environmental pollution Cultural: The cultural outlook of Australia facilitates transport facilities which look towards using a transport system where maximum people are able to commute together. This is primarily due to the fact that it helps to control emission and also ensure better services due to widespread traffic jams that society is witnessing. This will ensure quicker services and vacant roads for the economy thereby ensuring better development opportunities Internal Analysis: This will look towards presenting the internal strengths and weakness along with the opportunities and threats that New South Wales (NSW) transport has and based on it can look towards moulding the external environment so that the society at a large is able to benefit and they are able to plan their future strategies accordingly.  

References

Refrences

Czinkota, M.R. & Ronkainen, I. A. 2004. International Marketing, 7th edn. South-WesternPublishing:Australia.

Cateora, P.R. & Mary, C. G. & Graham, J.L. 2009. International Marketing, 14th edn. Irwin:McGraw-Hill

Chew, M.M.M., Cheng, J.S.L. & S. Petrovic-Lazarevic, 2006. Managers’ Role in Implementing Organizational Change, Journal of Global Business and Technology,. 2 (1), pp. 13-34

Fletcher, R. and Crawford, H. 2011, International Marketing: An Asia-Pacific Perspective,PearsonAustralia.

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