The paper "Marketing Plan for Macedon Ranges" is an outstanding example of a marketing case study. Macedon Ranges, (2009 p1) tourism is center of economic growth and employment opportunities for many people globally. Macedon Ranges (MR), in Melbourne, is a known site for both the national and international tourists. It is well known for a number of special features they include, boutique cellar doors, boutique shops which have windows full of treats, historic stones, a variety of specialist in art galleries, fresh farm produce, gardens which are exquisite and the best cafes and restaurant in the locality.
The range is in an environment that has a population of approximately 41000. The region is known as a tourist region since the early 1900s. It receives its funds from tourism victoria and it is a part of Daylesford and Macedon range tourism. It has very many attractions which guarantee it a market share. Finance MR allocates $100,000 budget per year. This marketing plan will work within that budget. Therefore, some marketing strategies will be limited in time and media to work within the budget. SWOT analysis Strengths MR prides itself from a broad range of products and services that make various tourists visit the site.
Such include food and wine, cool climate, spa and wellbeing, prime location that easy to access by road, rail and air transport. Weaknesses The range is adjusted to Daylesford ranges and visitors competition and has not penetrated the international market sufficiently. Opportunities The demand for the MR services and product has led to building various, hotels and improvement of the transport system. Threats The neighboring tourist centers remain a threat to MR growth. Severe cold weather may, however, minimize customer visits. Customer Macedon ranges marketing plan will focus on whole customer mass since it is a tourist center with facilities that accommodates various groups of person.
This will necessitate growth. Marketing mix This involves looking at the 4Ps: Product, price, place and promotion. The interplay of these elements of the marketing mix will be geared towards increasing the customer base and market share of the MR. their application will be worked within the allocated funds. Marketing Plan Macedon Ranges Background analysis Globally, all regions wish to have tourism as a major contributor to their economic development and growth.
Tourism has a lot of benefits both locally and internationally. It impacts on employments, increase in business, culture exchange and technological exchange. Macedon Ranges (2009 p1), Macedon Ranges (MR) is a tourist site with a very wide collection of attraction points. It is well known for a number of special features they include, boutique cellar doors, boutique shops which have windows full of treats, historic stones, a variety of specialist in art galleries, fresh farm produce, gardens which are exquisite and the best cafes and restaurant in the locality. This makes it one of the tourists’ sites which offer a diverse and unique collection of villages and landscapes. Macedon Ranges (2009 p1), the range aims to provide the best services and attract a large number of tourists.
As much as it features can be regarded as self-marketing a lot needs to be done to ensure it has a substantial market share. The range is in an environment that has a population of approximately 41,000. The region is known as a tourist region since the early 1900s. It receives its funds from tourism victoria and it is a part of Daylesford and Macedon range tourism.
It has very many attractions which guarantee it a market share. Various reasons that could make one visit the range include social activities, these activities that involve visiting friends and relative. They come together to enjoy and have fun. People come for shopping and dining in the available restaurants within the firm. Then the nature activities and outdoor activities such as visiting mount Macedon and the hanging rocks. These activities provide future collateral if they are improved as people will always want to engage in social activities.
Australin Good Food & Travel Guide 2015. Macedon Ranges & SPA Country travel Guide. Accessed 5/12/2015 from, http://www.agfg.com.au/guide/vic/macedon-ranges-spa-country/listings/.
BTEC Travel and Tourism 2005. Marketing In the Travel and Tourism Industry; accessed 5/12/2015 from http://www.bized.ac.uk, pp1-13.
Daylesford and Macedon Ranges Tourism 2015. Daylesford and Macedon Ranges Regional Tourism Board. Leading the Growth And Development Of Tourism Across The Greater Region. Accessed 5/12/2015 http://dmrtourism.com.au/, p1.
Fleckney P and Ruzzene M. 2011. Macedon Ranges Tourism Industry Strategic Plan June 2011-2016: Macedon Ranges Shire; Urban Enterprise Pty Ltd, pp1-39.
Freelander J. 2009. International marketing strategies: Home furnishing industry.USA; DAI, pp3-20.
Macedon Ranges, 2009. Accessed 5/12/2015 from, http://www.visitmacedonranges.com/ p1.
Tourism Victoria 2012. Daylesford and the Macedon Ranges Market Profile Ending December 2011. Toursism Victoria Research Unit: Victoria, pp1-5.
Winchester M. and Winchester T. 2014. Marketing Plan for Tourism Macedon Ranges. Melbourne; Australia pp1-4.
Yannopoulos P. 2011. Impact of the internet on marketing strategy formulation. International Journal of Business and Social Science, 2(18):1-7.