Essays on Marketing Plan for Veterans Association of Australia Inc Case Study

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The paper "Marketing Plan for Veterans Association of Australia Inc" is a perfect example of a case study on marketing.   This marketing plan introduces a new product for Partners of Veterans Association of Australia Inc. , a non-profit making entity established 14 years ago to cater for the welfare of partners of veterans and current defense forces officers in Australia. The report outlines the external and internal environments facing the organization and goes ahead to analyze the marketing mix of the new product and how it will be marketed to the target market to raise funds for the organization.

The product is unique in that it is a quality product with Australian flag colors to appeal to patriotic Australians who might want to support the organization's course. Marketing Plan for Partners of Veterans Association Australia (PVA) Polo Shirt Introduction Partners of Veterans Association of Australia Inc. is a nonprofit oriented voluntary organization that offers support, encouragement, and assistance to partners, widows and children and descendants of Australian veterans. The organization is focused on alleviating any form of suffering by these partners and their families not only for the current generation but also for future generations.

Partners of Veterans Association of Australia Inc. was founded in the year 1999 by unaffiliated partner groups across Australia whoop saw the need to unite and form one huge association of partners in order to have a much bigger impact in the lives of partners and their families all over Australia. In the few years that the organization has been in existence, it has been able to offer assistance for the welfare, health and special needs such as counseling and education support. The main sources of funding are membership fees, donations, and fundraising.

As such it has to rely on innovative ways of raising funds to conduct its activities in line with its chief mandate of helping out partners and children of veterans of Australia and their descendants. Situational analysis Political Australia has a functioning democratic political system with a very high degree of political freedom and maturity. It is less unlikely to have political instability in this mature democracy where people exercise their political will through democratic means provided for by the laws of the land.

As such Partners of Veterans Association of Australia Inc. should not be in any way be threatened by political forces in Australia, Economic forces Australia’ s economy is one of the strongest in the world mostly supported by huge agricultural and mineral exports. The economy has also rebounded strongly after the macro-economic reforms of the late 1980s up to the new millennium. This means the economy is quite strong even after the 2008 global economy hitches that were made worse by the eurozone crisis that followed after (Deloitte Economic Survey Australia, 2012).  

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