The paper “ IPhone - SWOT and Situational Analysis, Positioning of iPhone, 4P’ s of Marketing, External Environmental and Customer Analysis" is a spectacular example of a research paper on business. The ever-growing mobile industry and the increase in the size of the population have made the telecom industry grow. On the backdrop of it, the telecom industry has witnessed a boom and is trying to reap maximum benefits out of it. The report tries to present the manner in which Apple iPhone 4 has been able to use the marketing strategies in the service industry and reap maximum benefit. Objective of the study To identify the target market for Apple iPhone 4 To identify the 4P’ s of Apple iPhone 4 in the service sector and the impact it is having on the delivery of services To identify the SWOT and PESTEL analysis for Apple iPhone 4 To identify the competitor analysis and strategies for Apple iPhone 4 To identify the marketing strategies and the budgeting followed by Apple iPhone 4 which will bring a change in services To identify the areas which Apple iPhone 4 needs to work upon to improve its service and create a bigger brand name Situational AnalysisThe situational analysis helps to identify the internal strengths and areas where Apple iPhone 4 is working upon.
Working upon those areas will help to ensure better delivery of services and satisfaction of customer desires. Background of AppleApple is a company that designs and sells internet integrated multimedia phones since 2007. (Apple Website, 2011) But the matter is, all wonder is fantasy, and thus it is by all of Apple's major hits (Brashares, 2009). Other firms had already shaped MP3 music players with the same ability and good quality by the era the iPod came besides.
Phone calls on the iPhone didn't seem any improved compared to other handsets (Brashares, 2009). The reality of Apple's offerings has been the supplementary software and services the corporation offers. Due to the iTunes online store makes it extremely simple to buy songs and load them onto the machines. Consumers have reacted by purchasing well in surplus of six billion songs, preliminary at 99$ a bang. By the previous quarter, Apple had sold approximately 250 million iPods about the globe, giving it manage of nearly 74% of the MP3 market (Brashares, 2009) Vision StatementApple iPhone's vision statement is “ Innovate, differentiator, improve efficiency, quality service, reliability through continuous efforts of the employees for maximum customer satisfaction” .
(Apple Website, 2010) The company by being “ the best” wants to provide quality service, latest technology, and value for their money. The company aims to ensure this by seeing a smile on everyone who visits the outlets. (Apple Website, 2010) Mission Statement“ Improve the quality of service and devise a mechanism to retain customers so that customer satisfaction remains high and they get value for money” .
(Apple Website, 2010) This goes with their vision statement and ensures that the objectives are achieved. Growth StrategyApple iPhone has used the strategy of being a differentiator by using technology to develop their products. This has helped the iPhone to acquire a new customer who is fond of technology and also retain the old ones who replace handsets on a regular basis. Past PerformanceApple iPhone has bn doing well and the product is liked by the customers. The fact that Apple has sold over 100 million iPhones shows the popularity of the product and the manner in which the product has received worldwide acceptability.