The paper 'SWOT Analysis of Nestle India" is a good example of a marketing case study. The goal of this report is to offer an analysis of the SWOT analysis of Nestle India and this will be done in form of a table followed by a discussion of findings to acts as a guide to the company. The report will derive the information from the reports of the company, credible websites and books. In regard to the findings, since a major, threat that is facing the company is the changing trends of consumers and their needs for healthier options the new product needs to be aimed at addressing this threat. Introduction Nestle was established in the year 1866 by a pharmacist named Henri Nestle and it majored in the production of food for small children unable to breastfeed.
The initial product of the company was Farine Lactee Henri Nestle. This product formed the backbone of the company expansion to other markets abroad in countries such as Germany, Spain, the US and the UK in the early 1900s. In 1905, the company merged with an Anglo-Swiss condensed milk company, after two years the company began their manufacturing in Australia and the company also built warehouses in Hong Kong, Singapore as well as in India with the aim of serving the rapidly increasing market in Asia.
The company grew in the First World War and also during the second's war and this entailed an increase in their product offerings beyond infant formula and the condensed milk. This was mainly a result of the need for frozen food for the soldiers in the war. Nestle is considered as being the globe's largest food manufacturer since it has operations in about 197 countries and has more than 2000 brands (Dubois 2011).
As of 31st December 2015, the revenues of Nestle amounted to $99.09 Billion while the estimated sales for the fiscal year amounted to $92.62 Billion and a market capitalization of $245.71 Billion. The products of nestle include but are not limited to medical food, baby food, breakfast cereals, bottled water, tea and coffee, dairy products, confectionery, frozen foods, ice cream, pet foods as well as snacks. In addition to the products, there also offer services such as food and beverage solutions and weight management services (Nestle Annual Report 2014).
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