marketing plan Essays Examples - Free Topics and Samples on marketing plan

The Western Bulldogs Marketing Plan
The paper "The Western Bulldogs Marketing Plan" is a great example of a marketing case study. The following is a comprehensive and highly researched report centered on the marketing plan of one of the most notable sports club in Australian history. The Western Bulldogs is a big football club. I have been a diehard fan of the club for nearly a decade now. This fact motivated me to conduct in-depth research about the current marketing plan of the club. The highly researched and detailed report ...
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Marketing Plan for Butchers@Home
The paper "Marketing Plan for Butchers@Home" is a worthy example of a case study on marketing. Butchers@Home is a relatively new division of Mauro Bros Butchers, a Melbourne based company that specializes in the sale of meat and several other products. The company has been in operation for over thirty years and has served various households and institutions like restaurants and nursing homes. The company’s thirty-year experience in business has seen them grow from just a small company ...
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Marketing Plan: Home Appliances Repairs
The paper "Marketing Plan: Home Appliances Repairs" is a perfect example of a case study on marketing. Electronics Company is an organization that deals with repairs and maintenance of home appliances. It is six years old but currently, the business is facing competition and other problems that are out off the management control. To understand the difficulties and problems that are faced by the organization, and analysis is taken of the company situation, customers, competitors, and collaborators. ...
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Marketing Plan for Thomson Car
The paper "Marketing Plan for Thomson Car " is a great example of a marketing case study. When starting out a new business in a relatively new place, Sydney city of Australia, a strategic marketing plan is very crucial. It will determine the success and failure of the carwash. However, for the Thomsons car wash to be well established extensive research has to be done. Even though Sydney has a lot of traffic within the city and a bigger percentage of 90% are wealthy with luxurious cars, a study of ...
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Preparing a Strategic Marketing plan
Introduction I have been hired by a Community College’s marketing department. My first task is to develop a strategic marketing plan of a degree program. I have chosen degree program of accountancy. Situation Analysis The community college is well known for its degree programs especially those related with arts and business. The college is advance in technology and is famous for this as well. Students are given due attention and are listened to. The workforce is in sync with one another and there ...
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Globalus Travel Company Marketing Plan
The paper "Globalus Travel Company Marketing Plan" is a wonderful example of a case study on marketing. Globalus traveling company was formed to provide travel packages with fashionable accommodations, dabbed Holiday to live for. The packages emphasize more adventures, free time and cultural immersion to younger clients. An opportunity for this travel company exists since the countrywide tourism and travel industry is growing at 4% and adventure travel is estimated to be growing at an estimated rate ...
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Marketing Plan for Light Bottle
The paper "Marketing Plan for Light Bottle" is an outstanding example of a marketing case study. The light bottle is a household lighting device that uses transparent plastic bottles to provide indoor safe, free and ecological sustainable lighting for small households. The bottle is filled with water and a small amount of cleaning bleach to prevent the growth of algae that may lower the lifetime of the light bottles use. The light bottle is hung through a gap in the rooftop refracts sunlight ...
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Developing Marketing Plan of Starbucks
The paper "Developing a Marketing Plan of Starbucks" is a wonderful example of an assignment on marketing. Starbuck company many objectives that want to achieve. The objectives guide the operations of the company as it plans to introduce new products in the market targeting children who are under 18. The objectives include: To manufacture and distribute a new product known as Babteen Coffee that targets the children (Cohen, 2006, p. 32). To manufacture a high-quality Babteen Coffee and distribute ...
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Google Company Strategic Marketing Plan
The paper "Google Company Strategic Marketing Plan" is an outstanding example of a marketing case study. The Google search engine is a technology product built on the sole strategic aim and need of establishing an appropriate and relevant platform through which it seeks to enable the consumers to access a wide range of data and information in the market. As such, this has been the motive ad driving marketing objective for the organizational search engine that forms its core business besides ...
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Marketing Plan for Soccer Freak
The paper "Marketing Plan for Soccer Freak" is an outstanding example of a marketing case study. Soccer freak is an Australian company soccer jersey design company started by Roman Sevilla in 2014 and is located in Gold Coast Australia. Roman started his design work at the age of 12 where he was trying to have his soccer jersey manufactured in local France stores. Decades later, he was able to achieve his dream by starting the company. The company success is based on the owner passion and his efforts. ...
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Black Berry - Strategic Marketing Plan
The paper "BlackBerry - Strategic Marketing Plan" is a good example of a marketing case study. Research in Motion (RIM) ventured into the communication industry in 1984. The company was founded by Mike Laziridis and its entry into the market was marked by the two-way paging technology. The company started the two-way paging devices to act as a substitute to Motorola’s Sky Tel. The first BlackBerry mobile phone was launched into the market in 1999 followed by the release of the first Smartphone ...
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Sass & Bide: Strategic Marketing Plan
The paper "Sass & Bide: Strategic Marketing Plan" is a perfect example of a case study on marketing. Sass & Bide, a company manufacturing clothes for women and children, was established in 1999 by Heidi Middleton and Jane Clarke who were former accounting graduates. Its headquarters are situated in Sydney Australia with outlets in Wellington and Melbourne (Sass & Bide, 2013). The company has been concentrating on the local Australian market with the aim of making quality and trendy products ...
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Hobart Travel International Marketing Plan
The paper "Hobart Travel International Marketing Plan" is a perfect example of a marketing case study. Hobart is one of the tourism companies based in Tasmania, Australia. The company offers competitive tourism services like transport and tour guides. Tourism industries have continued to grow and the tourism market keeps on getting larger. With the creation of the middle class in most Asian countries, it is prudent that Hobart Travel expands its branches (Olujimi, k. 2014, 205-210). Hobart ...
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Marketing Plan for Qantas
The paper "Marketing Plan for Qantas" is a good example of a marketing case study. Qantas market share in international travel has been on a decline. The airline commands about 65% of the market share in Australia. The problems are the viability of routes, the effectiveness of task planning and performance of aircraft. The decisions made were consolidation of maintenance tasks, retiring old aircraft and closing down routes known to make losses. The other problem involved diversification in the international ...
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Hayashi Restaurant Marketing Plan
The paper "Hayashi Restaurant Marketing Plan" is a great example of a marketing case study. The major target market for the Hayashi restaurant is basically people from the middle to the upper class. Selecting this target group was mainly influenced by the fact that many of the people living in the Applecross suburb are mainly people from the upper class and the middle-class populations. Consequently, having people from both the middle and the upper class the main target market for the restaurant ...
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BUILDING YOUR MARKETING PLAN
Our Product: CookieCraze is a bakery, providing freshly baked goodies to s. Company CookieCraze creates delicious baked items,with specialization in cookies; the company also offers a wide variety of first-rate brownies, pastries, cakes, breads and other items. The company is a partnership owned by two friends and its first physical location is opening soon. Mission statement: CookieCraze’s mission is to be the premier provider of baked goods to consumers, assuring them of taste, highest quality ...
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Marketing Plan: Final Paper
Trader Joe’s Online Grocery Shopping Initial Sales Promotion Schedule INITIAL SALES PROMOTION SCHEDULE According to Philip Kotler (2003) Sales Promotion is one of the key ingredients of marketing campaigns that consist of a diverse collection of short term incentives that are designed to stimulate a response from the target audience. Advertising gives consumer a reason to go ahead with the purchase whereas a sales promotion offers an incentive to the buyer (p. 609-616). Keeping in view the budget ...
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Wal-Mart Marketing Plan
The paper "Wal-Mart Marketing Plan" is a great example of a marketing case study. The principal position of marketing in any business is to empower a firm in gaining market leadership through understanding the associated dynamics such as customer needs and competitors positioning & strategies and thus allowing a firm to execute strategies that generate superior quality, value and service. Marketing aims at building value-based relations with a company’s customers, as well as with various ...
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Nike Company Marketing Plan
The paper "Nike Company Marketing Plan" is a great example of a marketing case study. Nike Company, originally known as Blue Ribbon Sports is a firm which is situated in America and operates globally through manufacturing, designing the development of products including the footwear, accessories, services and apparel equipment. Phil Knight, a track athlete in the University of Oregon together with his coach, Bill Bowerman founded the Nike organization. The company has its headquarters around ...
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Marketing Plan for Led Firefly Lamp
The paper "Marketing Plan for Led Firefly Lamp" is an amazing example of a case study on marketing. Rapid developments that are emerging in the solar cells, the lighting that is being supplied through LEDs is creating a lot of cost reduction in many of the developed countries. A country running on LED will tend to save a lot of power consumption, and this with time will gradually happen as in the current era a lot of research work is being done on the use of LED lights everywhere (Energy Alternatives ...
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