The paper "Marketing Analysis of Coca-Cola Zero" is a perfect example of a case study on marketing. Satisfaction is closely associated with the word marketing, or to say that satisfaction and marketing have the same meaning will be accurate and exact. In fact, marketing links with the standard of living and more important the life of a common person. Quality is a keyword, whenever attributes of product or services are. To maintain continuous quality through total quality management is one of the major goals of a marketer. Firms who strive to achieve total quality management and sustain it over time are successful in the open market competition.
The main aim of this paper is to select a product and analyze it methodically and systematically from a marketing perspective, to recognize and value the significance of marketing activities. The choice for a product made for this paper is the world-renowned brand ‘ Coca-Cola’ . In order to make an analysis for one of the favorites, victorious, and winning a brand, a general awareness of the product is to be created. (Bell. L., 2006).
It could help in making a better marketing analysis. Activities of the product were started as a ‘ one-man show’ , more than a century before. A pharmacist named Dr. John Pemberton in 1886, May 8, 1886, to be exact invented Coca-Cola (Coke). The initial formula of Coke comprises a mixture of some leaves of coca and seeds of a plant from Brazil. At the later stage, there was an addition of carbonated water to this formula and thus formed a beverage, which has become one of the top brands in the world as of date. A close friend of Dr.
Pemberton, named Frank Robinson, gave the brand name to the beverage. Frank was the person who made the initial sketch for the logo of Coke. Dr. Pemberton sold the company to a person, Asa Candler, due to health and financial constraints in two thousand three hundred dollars. Coke formula was patented in the year 1893. A major accomplishment of Candler was the bottling of Coke at a huge scale in the year 1899. Candler initiated heavy promotional activities that actually formed the basis to enhance the awareness of the brand.
Our targeted vantage brand of the company is Coca-Cola Zero that took the sales graph by storm and placed its achievements on the highest possible standards. “ Coca-Cola Zero has been one of the most successful launches in our history and accounted for nearly one-third of Trademark Coca-Cola Zero growth in 2006. As of the third quarter of 2007, the brand is available in 51 countries. ” (Witzel, Michael, 2006) There are almost three hundred brands in the nonalcoholic beverages, including some of the world-renowned brand. In order to meet short-term goals and long- term objectives, effective strategies are adopted and implemented by Coke.
A huge promotional campaign is always in progress with the intention to enhance the general awareness level of consumers. This successful strategy results in achieving the objectives of the company, which is to maintain and enhance the market share in the nonalcoholic beverage industry.