Essays on The McDonald's Australia Holdings Limited SWOT Analysis Case Study

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The paper "The McDonald's Australia Holdings Limited SWOT Analysis" is a perfect example of a business case study.   The McDonald's Australia Holdings Limited SWOT Analysis report is meant to examine whether the Company is serving its purpose as a fast-food chain in Australia in terms of making profits and if it is capable of surviving the saturated competitive fast-food business in Australia. The company is doing well in the food industry except that it has experienced a lot of problems and complaints levelled against it in regard to selling unhealthy fast food to its clients.

The SWOT analysis identifies the major areas that need attention from the company. However, the report also identifies certain recommendations that the company can scrutinize and make changes where necessary and help it improve on its business operations. Introduction and Company Background McDonald's Australia Holdings Limited is part of the US-based McDonald Corporation. The company franchises McDonald’ s chain of family restaurants in its operations in Australia and other selected countries. It was established in 1971 with its headquarters being in Thornleigh, New South Wales Australia. McDonald Corporation is the second-largest private employer after Wal-Mart and the biggest chain of hamburger fast food restaurants operating in more than 100 countries (IBISWorld 2013).

The company has more than 35, 000 outlets and over 60 million customers. McDonald's Australia Holdings Limited company is an unlisted Australian Public Company and employs over 6000 staff members in Australia. The major role of the Australian based McDonald Company is to initiate and operate a chain of quick services of the family restaurants all over Australia. The company operates approximately 20% of the restaurants in Australia.

The rest of the 80% of McDonald’ s restaurants in Australia are run by franchisees that are responsible for the company's service fees and rents (IBISWorld 2013). McDonald Australia Limited offers sweet snacks, cheeseburgers, milkshakes, coffee, chicken, savoury snacks, French fries, and freshly baked pastries.

References

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IBISWorld, 2013, McDonald's Australia Holdings Limited - Profile Company Report Australia, viewed 30th March 2013, .

Bloomberg, 2015, Company Overview of McDonald’s Australia Limited, viewed 30th may 2015,

Ansel, K, 2015, fitness: 30 surprisingly healthy fast foods, viewed 30th March 2015, < http://www.fitnessmagazine.com/recipes/healthy-eating/on-the-go/healthy-fast-foods/ >.

Gargano, S, 2014, IBISWorld Industry Report H4512: Fast Food Services in Australia, viewed 29th March 2015, < http://clients1.ibisworld.com.au.ez.library.latrobe.edu.au/reports/au/industry/default.aspx?entid=2005 >.

Buchan, J 2013, Franchisees as Consumers: Benchmarks, Perspectives and Consequences, Springer, New York.

Duncan, WD, 2012, Joint Ventures Law in Australia: 3rd Edition, 3rd edn, The Federation Press, Sydney, Australia.

Yuece, I, 2012, SWOT Analysis of McDonald’s and Derivation of Appropriate Strategies, Grin Verlag, USA.

Armstrong, G, Stewart, A, Denize, S & Kotler, P 2014, Principles of Marketing, Pearson, Australia.

Appendices

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