Essays on Hungry Jacks Marketing Case Study

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The paper 'Hungry Jacks Marketing" is a good example of a marketing case study. Hungry Jack’ s is one of the leading fast-food restaurants in Australia. This report presents a detailed analysis of the company's SWOT analysis. The researcher also provides insightful recommendations on how the company can improve its all-round performance. The report borrows information from various sources including the company website, company annual reports, academic journals and books. The findings indicate that Hungry Jack’ s has been performing tremendously for the last couple of years. It is a homegrown company and it enjoys loyalty from the Australian customers.

However, the company is facing the daunting task of maintaining its growth and market share due to the ever-increasing competition from international competitors. Encouragingly, Hungry Jack’ s has the potential for growth and expansion and to position itself among the elite in the competitive market. Hungry Jacks Introduction Hungry Jack’ s is a master food franchise operating in the Australian market. It is a franchise of Burger King Corporation. Hungry Jack’ s started to operate in the Australian market in 1971. It opened its first store in the Innaloo area, a suburb of Perth city on 18th April 1971.

The master food chain experienced growth leading to rapid expansion. This led to the opening of Kedron in Queensland and Everard Park in South Australia in 1972. Hungry Jack’ s had already opened ten stores in three states by the tenth year of its operations in Australia. Hungry Jack’ s is a wholly-owned subsidiary of the competitive foods Australia (Hawkes 2012). Competitive foods Australia allowed Hungry Jack’ s as an independent business in 199. After it opened its first-ever store in Australia in 19711, Hungry Jack’ s is in every state and it operates more than 340 food stores.

It has become an iconic Australian brand. The company delivers quality food products in the quick-service food industry. It endeavors to consistently deliver its corporate promise, “ Hungry Jack’ s makes it better” , and this has created a well-loved and long brand that has a great future in Australia (Rosen, Carlisle & Thornton 2014).

References

Brindal, E., Mohr, P., Wilson, C., & Wittert, G, 2008, Obesity and the effects of choice at a fast food restaurant: Obesity Research & Clinical Practice, 2(2), 111-117.

Dunford, E., Webster, J., Barzi, F., & Neal, B, 2010, Nutrient content of products served by leading Australian fast food chains. Appetite, 55(3), 484-489.

Franchises, L. C., & Coventry, W. D. I. (2011): Burger King, History.

Hawkes, L, 2012, City meeting places: Brisbane's Hungry Jack's and Melbourne's Flinders Street Station. New Voices, New Visions: Challenging Australian Identities and Legacies, 37-49.

Mehta, K, 2011, Media, marketing and how children think about food: In Invited speaker, Education for Health Conference, Singapore.

Rose, D, 2009, Hungry Jack’s roasted over new burger: The Sydney Morning Herald.

Rosen, B., Carlisle, R., & Thornton, L, 2014, Is more fast food what the community really wants?.

Schaper, M. T., & Buchan, J, 2014, FRANCHISING IN AUSTRALIA: A HISTORY, International Journal of Franchising Law, 12(4).

Scully, M., Dixon, H., White, V., & Beckmann, K, 2007, dietary, physical activity and sedentary behaviour among Australian secondary students in 2005: Health Promotion International, 22(3), 236-245.

Terry, A., & Forrest, H, 2007, Where's the Beef-Why Burger king Is Hungry Jack's in Australia and other Complications in Building a Global Franchise Brand: Nw. J. Int'l L. & Bus., 28, 171.

Thornton, L. E., Bentley, R. J., & Kavanagh, A, M, 2009, Fast food purchasing and access to fast food restaurants: a multilevel analysis of VicLANES. International journal of behavioral nutrition and physical activity,6 (1), 28.

Warren, M, 2010, Good Faith: Where Are We At. Melb. UL Rev., 34, 344.

Wellard, L., Glasson, C., Chapman, K., & Miller, C, 2011, Fast facts: The availability and accessibility of nutrition information in fast food chains. Health Promotion Journal of Australia, 22(3), 184-188.

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