Essays on SWOT Analysis of Domino Pizza Enterprises Limited Case Study

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The paper "SWOT Analysis of Domino Pizza Enterprises Limited " is a perfect example of a business case study. Domino's Pizza Enterprises Limited (Domino Pizza) is an Australian based company dealing with fast food. The company brand is owned by US Domino Pizza Inc. Through franchising, domino Pizza was able to expand and has over 13,300 stores in seven countries. The company has its headquarters at Hamilton, Queensland (IBIS World, 2013). The company claims that its success is based on a good relationship between the franchisees and the corporate team.

The two works together with an aim of enhancing the brand and making it the best pizza delivery company worldwide. At the moment, Domino's Pizza Enterprises Limited employs more than 26,000 employees in their stores. The company menu products are; pizza, pasta, chicken, sandwiches, bread, drinks and desserts (IBIS World, 2013). Domino's Pizza Enterprises Limited faces high competition in the industry. There has been an increase in the number of pizza makers operating locally and internationally. Consumers have also become more concerned with their health leading to most pizza companies coming up with cheap and healthy products.

The Internet has changed the industry with online ordering becoming highly popular (Roth, 2012). Table 1: Competitor comparison for 2013 Company Market Share McDonald's Australia Holdings Limited 15.20 Yum! Restaurants Australia Pty Limited 9.30 Subway Systems Australia Pty Limited 8.80 Competitive Foods Australia Pty Ltd5.90 5.9 Source: IBIS World, 2013 This report will list and analyze strengths, weaknesses, opportunities and threats (SWOT) on Domino Pizza. The report will start by giving a brief overview of the SWOT analysis. The report will then discuss in detail SWOT and finally give recommendations for Domino Pizza based on SWOT analysis. SWOT analysis Strengths Strong brand name. Leading pizza delivery and a strong distribution network. Domino pizza has a global presence. Domino pizza has extensive use of technology. Weakness Slow growth and decline in same-store sales. Stiff competition in the industry. Negative shareholder's equity.        


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Dominos 2014, Home, Viewed 1st April 2015,

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