Essays on McDonalds Australia Holdings SWOT Analysis Case Study

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The paper "McDonald’ s Australia Holdings SWOT Analysis " is a perfect example of a business case study. As the 21st century unfolds globalization and competition is changing the business environment (Pride & Ferrell 2011, p. 301). Business managers have to rethink their strategies and use their strengths to sustain competition. Pride & Ferrell (2011, p. 30) argue that in the face of that globalization, numerous changes and developments are happening around with many organizations within every sector attempting to sustain pace with the adjustments and different needs of individuals. One such industry is the Australian fast food industry.

With many competitors in the sector, McDonald’ s Australia Holdings is one of the market players that have been compelled to design new marketing to counter its major rivals (Monika, Schrö der & Morven 2005, p. 213). Based on the information, this report is prepared to analyze McDonald’ s Australia Holdings SWOT and provide recommendations on how the company can use its strengths to introduce a new product in a target market. 2.0 SWOT Table Experts believe that with many companies getting into the Australian Fast Food Services sector, competition is poised to go up (Euromonitor 2013).

As such, companies must understand their strengths and weaknesses; maximize the strengths and opportunities while minimizing the weaknesses and threats so sustain the competition. With McDonald’ s Australia Holdings intending to introduce a new product in the market, the top management must understand its internal capability (SWOT) to know whether the company is able to well in the external environment (Monika, Schrö der & Morven 2005, p. 215). Strengths Weaknesses McDonald’ s Australia Holdings is a market leader Strong brand because of global presence Cultural differences adaptation Large customer base Solid financial base Highly diversified products Environment protection Corporate social responsibility Its menu mostly targets children High employee turnover Large company network which is difficult to control Promoting junk food which is unhealthy Rigid to economic changes Child labor Opportunity Threats Developing new brand Adding new preference healthier foods Expansion of its operations Increasing home delivery and take away foods Advancement of technology Fictional stories concerning the quality of its foods The fluctuation of foreign currencies Competition from major players The increased price of raw foods Economic downtown  

References

Euromonitor 2013, Fast Food in Australia, viewed on 3rdApril 2014

http://www.euromonitor.com/fast-food-in-australia/report

Evans, S 2004, McDonald's: The journey to health. BBC News.

IBISWorld 2014, IBISWorld Industry Report H4512: Fast Food Services in Australia, viewed on

3rdApril 2014 http://clients1.ibisworld.com.au.ezproxy.lib.uts.edu.au/reports/au/industry/default.aspx?e ntid=2005

IBISWorld 2013, IBISWorld Company Premium Report: McDonald's Australia Holdings

Limited, viewed on 3rdApril 2014 http://clients1.ibisworld.com.au.ezproxy.lib.uts.edu.au/reports/au/enterprisepremium/defa ult.aspx?entid=202

Kotler, P. & Armstrong, G 2010, Principles of Marketing, 13th (Global) ed. Boston, Pearson

Education, Inc.

Pride, W. M. & Ferrell, O. C 2011, Foundations of Marketing, Mason, South Western, Cengage

Learning, p.301

Monika J.A, Schröder & Morven G.M 2005, Fast foods and ethical consumer value: a focus

on McDonald's and KFC, British Food Journal, pp 107, 212 – 224.

Neville, S 2008, McDonald's ties nine out of 10 workers to zero-hours contracts, The Guardian

Wilkinson, S 2012, Competition's hot for lunchtime legend, The Advertiser.

Yankelovich, D & Meer, D 2006, Rediscovering Market Segmentation, Harvard Business

Review: 1–11.

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