Essays on SWOT Analysis of KFC Company Case Study

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The paper "SWOT Analysis of KFC Company " is a perfect example of a business case study.   Organizational success is hedged on accurate marketing and the adoption of the appropriate marketing framework. Although marketing is hedged on the basic principles of the marketing mix, which include price, place, promotion and people, it can be drafted to address the unique purposes in the respective organizations. In this case, the marketing plans and approaches are developed and designed to address and fit into the organizational framework and unique selling points (Viardot, 2004, p. 3). This is the case at Kentucky Fried Chicken (KFC) a fast food restaurant started in 1940.

The restaurant's unique selling point was and remains to be its secret recipe that the founder Colonel Saunders had and only sold on Franchise to the respective selected stores. Over the years, the restaurant has developed and emerged as the second-largest fast-food store in terms of sales, only second to MacDonald’ s. The restaurant through its diversified products has exerted influence in India, China, Japan, the USA, and the UK among other foreign markets.

This report is a review of the organization's SWOT analysis. It provides a discussion and subsequent recommendations on the established weaknesses and threats.     2.0 SWOT Table   3.0 Findings and Discussion 3.1 Strengths The organization has an increased strength base in the market. This is majorly evidenced by the presence of its original 11 herbs and spices recipe. This original recipe has remained a comparative advantage over competitors in fried chicken preparation. Consequently, this has enabled the organization to retain a market competitive edge that is a unique selling point in the market. Consequently, this has enabled the organization to achieve increased customer satisfaction and loyalty levels.

As such, this offers the organization increased market competitiveness both in the present and in the future. In addition, the organization has a key strategic strength in its investment in the emerging Asian markets inclusive of China and India.

References

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Lam, E. T., Chan, R. C. F., Xu, D. H., Xu, K. S., Parwani, K. P., & Yu, J. Y. 2009, “Expansion of SUBWAY in China”, Oxford University, London.

Manchanda, P., Rossi, P. E., & Chintagunta, P. K. 2004, "Response modeling with nonrandom marketing-mix variables”, Journal of Marketing Research, vol 41, issue 4, 467-478.

Pahl, N., Richter, 2007 “SWOT analysis: Idea, methodology and a practical approach”, GRIN Verlag, Munchen.

Samatha, N. 2010, Business strategy: Great chance for McDonalds to invest and develop in Vietnam’s fast food market. Publications Oboulo. com.

Viardot, E. 2004, Successful marketing strategy for high-tech firms, Mass, Artech House Boston,

Yoo, B., Donthu, N., & Lee, S. 2000, “An examination of selected marketing mix elements and brand equity”, Journal of the Academy of Marketing Science, vol 28, issue 2, 195-211.

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