The paper "Hershey Company Marketing" is an outstanding example of a marketing case study. The report purposes to identify an appropriate new product for Hers Company in India. In so doing, it will use a SWOT analysis in order to determine the appropriate strategy to use in order to capture the consumers. From the report, it is evident that an O-S strategy is chosen because it meets the needs and wants of many consumers and in addition, the opportunities presented to give the company a competitive advantage. The last part of the report is the recommendations where market segmentation of the new product is investigated.
Moreover, the 4Ps of marketing are scrutinized and justified to show how dark chocolate brings about sustainability in terms of healthy eating choices and habits. Introduction In the following report, an analysis of the Hershey Company is given in order to identify a new product that would be successful in India. In so doing, the new product needs to be determined and that is why a SWOT analysis is carried out by Hershey Company. SWOT (Strengths, Weaknesses, Opportunities, and Threats) is a tool that provides an organization with internal and external factors that influence work (Kotler, et al. , 1996, p.
106). Opportunities and threats are the external environments of a business while the strengths and weaknesses are internal factors. The importance of this tool is to be able to examine individual products and their relationship to markets. Secondly, it gives individuals and or organizations obtained knowledge with regard to the exploration of the competitor’ s characteristics. It is through the SWOT analysis conducted that an organization gains information that can be shared with other functional areas of an organization.
Hence, new communication possibilities are provided and explored for new efforts and solutions to existing problems. Last, but not least, a SWOT analysis is used to adjust and refine plans mid-course (Kotler, et al. , 1996, p. 107).
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